Integral Ad Science has appointed of Khurrum Malik as chief marketing officer.

Effective immediately, Malik’s mandate is to accelerate market growth initiatives for IAS and lead its global marketing strategy.

Malik will report directly to Yannis Dosios, chief commercial officer, who said his background and “passion for technology and marketing” will be key to the company’s go-to-market strategy and increasing awareness for IAS’ offerings among potential advertiser, publisher and platform clients.

Most recently, Malik was head of global business marketing at Spotify, where he led business marketing, creative, product marketing, measurement and analytics teams within the streaming platform’s advertising business. Previously, he served as CMO of Compass, a real estate technology platform, and was head of product marketing at what is now Meta.

This year, IAS has been expanding both sides of its business. On the brand safety front, it has established new partnerships with the likes of Spotify and TikTok, while also adding more capabilities to its ad targeting and measurement platforms.