Bell Media and multi-channel ad platform StackAdapt have partnered to simplify access to Bell Media’s connected TV (CTV), display, video, audio, and digital out-of-home (DOOH) channels.

As the demand for connected TV in Canada continues to grow, the integration of StackAdapt’s platform with Bell Media is meant to streamline programmatic access to CTV and digital inventory.

“This partnership with StackAdapt marks a strategic step forward in aligning Bell Media’s premium CTV and digital inventory with the evolving needs of advertisers in Canada and beyond,” says Sabrina Segal, director of advanced advertising and national sales at Bell Media.

“With a projected 350% increase in our CTV inventory by 2025… this collaboration ensures our advertising clients can effectively leverage our expansive portfolio of assets to make a strong impact in a highly competitive digital landscape.”

For advertisers looking to extend their CTV and digital reach, this partnership combines StackAdapt’s programmatic capabilities with the ability to build campaigns across Bell Media’s diverse inventory, including the upcoming addition of live sports.