Stingray brings video advertising to Metro
Stingray is expanding its retail media network with the introduction of video advertising across Metro’s food and pharmacy banners.
The company has also partnered with Vistar Media for all delivery of video ad inventory across the Metro retail network. By leveraging Vistar’s platform, Stingray Advertising (the company’s audio retail advertising network) will be able to directly manage and optimize in-store video ad campaigns, while also offering programmatic deals, such as PMPs.
The expanded network encompasses a total of 576 Metro grocery banners, reaching approximately 20.8 million monthly shoppers. This includes Metro locations in Quebec and Ontario, as well as Super C and Adonis locations in Quebec and Food Basics in Ontario. By early 2025, video advertising solutions will also be offered in 316 Metro pharmacy locations, including Jean Coutu, Brunet, Metro pharmacy and Food Basics pharmacy.
While the initial launch includes screens at the entrance of each location, further expansion of in-store video ads is planned for the near future, according to the companies.
Stingray Advertising already provides a platform for in-store music and ad messages for Metro, as well as for other retailers such as Dollorama, Harnois Énergies, and Jean Coutu. Last year, the company also partnered with Peavey Mart, Walmart and Loblaw to include the audio ad offering in the stores.
KO Média partners with L’Actualite magazine
As of January 6, Montreal-based publisher KO Média will become the exclusive advertising sales representative for Quebec magazine L’actualité, replacing MediaTonik.
L’actualité, which has 1,225,000 multiplatform readers, joins the broad portfolio of brands that KO Média currently represents, which includes Véro, Elle Canada, Elle Québec, K pour Katrine, di Stasio and Margaux.
According to KO data, Véro, Elle Canada and Elle Québec magazines have an audience of 4,045,000 readers and reach a combined audience of nearly 4.7 million across Canada. Meanwhile, K for Katrine, Elle.com, di Stasio and Margaux have 2.2 million unique web users per month, as well as 1.05 million social media subscribers and 290,500 newsletter subscribers.
Mplus adds electric vehicle audience segments to its platform
Toronto-based advertising technology company Mplus is launching electric vehicle audience segments through its zero-party data platform to reach cohorts interested in these types of vehicles.
The new segments are meant to provide automakers and advertisers with insights into audience behaviours and purchase intentions. The segments will identify preferences by vehicle type (SUV vs. sedan) and region. Automakers will also be able to target campaigns around purchase windows, such as those more likely to buy within 0 to 90 days.
According to Mplus, the segments respond to the gap in the Canadian electric vehicle market, which has been underserved in terms of comprehensive consumer data, the company said.
“Mplus addresses this gap by leveraging its deterministic seed panel, surveying consumers directly through its zero-party data platform. By capturing users in both English and French, Mplus’ new electric vehicle segments provide nationwide information that is relevant to automotive industry brands,” Mplus said.
In November, the company rolled out a solution for retail companies that allows brands to survey their audiences at the properties they own and manage. Marketers are able to survey audiences on their websites or mobile apps, gathering information that consumers voluntarily supply.
