Meta is introducing a new way for Instagram creators to work with brands. The giant giant is launching an addition to its Partnership Ads program called Testimonials.

Partnership Ads allows brands to publish content in collaboration with a creator to promote a product or service, with the ads displaying the creator’s name and creative, which can be original advertising content or organic content. Now, with the Testimonials tool, creators will also be able to get paid by making short written recommendations on brands’ social media posts.

Creators can send messages of less than 125 characters about the brand’s campaign or the product they are promoting, and track these testimonials and other partnership announcements in their creator setting. Brands can collaborate with any creator who fits Meta’s eligibility standards, and deals will be negotiated directly between the two parties.

Meta said the new ad format is a move to monetize a practice already in place on its social networks. The company is also looking to boost its business with creators, as  40% of people turn to their recommendations on Instagram when shopping, according to its data.

In other Meta news, the company is now working on its new fact-checking program, Community Notes.

In a blog post last week, Meta explained that the program will be a way for the community to decide when posts are potentially misleading and add more context. It also said it is now accepting sign-ups for the program on Facebook, Instagram, and Threads, and that subscriptions are open to U.S. users with accounts older than six months.

Community Notes will allow contributors to write and submit a note about posts they find misleading or confusing. The notes can include background information, a tip or other details that users may find useful. “For a Community Note to be published on a post, users who normally disagree, based on how they’ve rated Notes in the past, will have to agree that a Note is helpful,” Meta said. “Notes will not be added to content when there is no agreement or when people agree a Note is not helpful.”

The announcement comes after Meta ended its third-party data verification program last month and instead adopted a Community Notes model similar to X’s. The company will introduce the program in the U.S in the coming months; however, it has not disclosed whether it plans to bring the feature to other countries.