DOOH and electric vehicle charging network Jolt is growing its Canadian footprint with the launch of a new charger location in Mississauga and the addition of two key executives to its management team.
Launched in Richmond Hill in 2024, Jolt offers free electric vehicle charging service on double-sided digital billboards. The company – a previously established network in Australia – provides advertisers with that OOH space, plus access to information collected within its app, such as data on peak charging periods, ad interactions and other engagement rates.
According to Jolt, their latest charger in Mississauga is positioned near retailers including Canadian Tire, Real Canadian Superstore and Home Depot for EV drivers to recharge while shopping or dining. The company says the area records roughly 35,000 vehicles per day, while the Ontario Ministry of Transportation reports that Mississauga is home to more than 12,400 EVs (as of Dec 31, 2024).
One of the newest additions to its management team is Mark Sebastiano, who takes on the role of national account manager. Sebastiano brings experience in OOH advertising, having held similar positions at Outedge Media and Bell Media’s Astral OOH. At Jolt, he will be in charge of the company’s brand partnerships, connecting them with urban roadside and EV-driving audiences, while also expanding the network’s multi-channel ad offerings.
Skai Spooner has been appointed head of marketing Canada at Jolt, reporting to country manager Brendan Dillon. Spooner brings a background in advertising technology and marketing innovation, having previously served as marketing director of Canada at MiQ for more than six years.
Jolt also announced that it has expanded its network in Canada with the addition of Belairdirect Insurance, which joins existing partners such as Home Depot, Starbucks, WestJet and Live Nation. The company says its Canadian expansion is backed by a $194 million investment from the Investment Bank of Canada, enabling the installation of 1,500 DOOH electric vehicle chargers in major urban centers over the next year.
