Tangerine is launching an OOH campaign to remind clients, and anyone else on the street, how it doesn’t charge a monthly fee. 

The company is rolling out advertising on trucks driving around downtown Toronto. All of the spots, which will be available until April 14, are aimed at any Canadian old enough to have a bank account, particularly those feeling overwhelmed by the current economic situation and looking for easy ways to save, according to Natalie Jones, Tangerine’s chief marketing officer.

“We stay focused on delivering what people really care about – a simple, no monthly fee way to do your everyday banking with an uncomplicated and award-winning experience,” Jones said. “That’s helped millions of Tangerine clients save their hard-earned money since 1997 (the year in which Tangerine was founded).”

The campaign is meant to show Canadians that, long before the new wave of digital banks entered the category, Tangerine was here offering no-fee monthly banking to its clients, according to the company.

PHD handled media planning and buying, while Rethink handled creative. The OOH formats were activated based on an alignment with both locations and the main message, said the company, which added that the idea was to focus on the street level to reach audiences during their daily commute. The ads’ creativity aims to reinforce Canadians’ trust in Tangerine, according to Rethink.

Tangerine launches this campaign after unveiling another last year (developed by Rethink, with media by PHD) that included a DOOH activation at one of Toronto’s busiest intersections: Yonge and Dundas Square. The activation, which took place from Sept. 18 to 24, was one of many in various locations throughout the city and aimed to highlight Tangerine as a user-friendly service. The spots were supported by radio advertising, online audio, connected TV, online video and social.