Andrea Hernandez
WARC forecasts 10% increase in global ad spend this year
The company’s latest report highlights trends in media planning and advertising investments.
Magnite names a new VP and managing director
In her new role, Cassidy Coles will look to increase adoption of the company’s product suite.
Bluesky set to launch photo-sharing app as its popularity soars
Flashes will have a similar user interface to Instagram but with different features.
The Brick remains at the top of the TV ad market
Over the past two weeks, the retailer has ranked as the most active advertiser in the AdEase rankings.
Publicis Media Canada makes three strategic appointments
Among the appointments, Veronik L’Heureux, formerly president of Spark Foundry Canada, is now CEO of Starcom.
Media Moves: CBC expands local news coverage
In the meantime, Meta is cleaning the house by laying off low-performers.
Industry News: Media Pulse to run Gusto TV’s Canadian ad sales
Meanwhile, Magnite has been selected as FIFA+’s global programmatic provider in different countries, including Canada.
Industry News: T-Mobile acquires Vistar Media
Meanwhile, Statements Media is partnering with Brookfield Properties to be its digital ad rep in Canada.
Subway restaurants rank first in radio, followed by McDonald’s
AdEase’s report for the week of Jan 6 to12 shows that the third most active advertiser was Spence Diamonds.
Social media news: X cracks down on parody accounts
Meanwhile, TikTok pleads its case against the sell-or-ban law before the U.S. Supreme Court.
PowerPlay to sponsor the Ottawa Black Bears
The brand seeks to increase its awareness and audience in the city.
Sephora becomes the first founding partner and official beauty partner of Toronto Tempo
The partnership includes activations, social integration and in-stadium promotion.
Spotted! Heineken brings back Route 0.0 after first iteration boosted sales
The first activation was launched early last year to reach people who reduce their alcohol consumption in January.
Why digital-born Endy is investing in print media
The Sleep Country-owned brand will publish a full-page ad in the Globe & Mail for the first time.
Users look to exit Meta platforms after fact-checking program cut
According to Google Trends, there’s been a surge in searches on how to remove the platform permanently.
