Andrea Hernandez
Bedding brand Silk & Snow bets big on OOH
The brand is investing in markets outside of Toronto as it expands beyond mattresses and sheets.
Desjardins Group returns to the top of AdEase’s radio ranking
The Government of Quebec was the second most active advertiser, earning the top spot in Montreal and Ottawa.
Spotted! TikTok opens SmallBiz pop-up for local brands in Union Station
The activation features startups that were launched for the first time on the platform.
Healthcare brand Haleon appoints Vistar Media as global OOH partner
Leveraging Vistar’s technology, Haleon will execute data-driven DOOH campaigns.
Spotted! McCain opens cafe to bring french fry-loving friends together
The pop-up is part of a new brand platform that revolves around the idea that fries can connect people.
TVA Sports announces new and returning sponsors for hockey season
Uber Eats, Hyundai, TD Bank, Desjardins Entreprises and Intuit QuickBooks join as partners.
2024 AOY: How Initiative is investing in its greatest asset
The media agency picked up the Gold medal for its work with the CBC, Destination Canada and Black & Abroad.
ParticipAction increases spend in digital by partnering with streamers
The nonprofit launches its latest “Watch and Move” campaign on Netflix, Roku, Pluto TV and linear, too.
Black Diamond partners with Postmedia to freshen up food banks
The Lactalis brand has also increased its spend on digital media.
Snapchat posts revenue jump, thanks to audience tracking tool
The total number of advertisers doubled, with active users also increasing for the quarter.
Amazon brings AI shopping assistant Rufus to Canada
The e-commerce giant launches the tool as other tech companies revamp their own chatbots.
The Brick dominates the TV market, followed by Tim Hortons
The retailer increased its spend compared to the previous TV buying week, according to AdEase.
The Weather Network sees 94% traffic bump
The channel experienced the increase in audience numbers over the last year, according to Numeris.
Why Simply Spiked is betting on Tinder for the first time
The Molson Coors brand is launching a new social-led campaign to promote its first LTO.
Toyota ups radio spend, Desjardins Group pulls back
Government of Quebec was the third most active advertiser from Oct. 21 to 27.
