Andrea Hernandez
People Moves: Canadian Tire bolsters media team
Meanwhile, Byron Bookbinder is promoted to group sales director at GumGum.
Spotted! Neutrogena tours Toronto with a branded bus and OOH takeover
A branded bus will make stops on college campuses to teach consumers about healthy skin.
Amazon Music set to launch series in partnership with Parks Canada
Northern Echoes will feature artists from across the country, while exploring national historic sites and parks.
Media Moves: Rogers, La Presse, Paramount and X
In case you missed it, here are the new tools and channels being launched by mediacos.
Interac rolls out first-ever ad made from lost wallets
The OOH board is meant to encourage Canadians to add Interac debit to their phone’s digital wallet.
Snapchat releases online safety tools for teens in wake of lawsuits
The app is introducing updates aimed at schools and educators.
McDonald’s stays in the lead of TV market, Trivago moves up the rankings
Both advertisers, however, decreased their spend compared to the previous week, according to AdEase TV.
Grenade takes over Toronto park with an OOH experiential stunt
With the country’s nutrition category fraught with competition, the U.K. protein bar brand is competing by going direct to fitness enthusiasts.
Torstar sources audience data through new Paymi partnership
The new program will provide advertisers with information on users’ shopping behaviour.
Perplexity prepares to introduce ads amid plagiarism allegations
The Gen AI platform plans to launch sponsored ad units for brands in Q4.
Toyota leads AdEase radio ranking, Volkswagen follows
Both automakers were the most active advertisers from Aug. 19 to 25.
Quebecor agrees to acquire Neo-OOH
When the transaction closes, the company’s OOH offering will expand to more than 17,000 advertising units.
Jolt expands its team ahead of Canadian launch
The electric vehicle charging station company has named a new VP of real estate.
Snapple Spiked activates new look at Vancouver Mural Festival
The colourful cans are geared to engage Gen Z and Millennials.
CBC unveils coverage of the 2024 Paralympic Games
More than 2,000 hours of coverage will be broadcast live across multiple platforms.
