Greg Hudson
Two new executives hired at Wavemaker
The new execs bring a combined 30 years of experience to the company’s team in Montreal.
Canada’s got Talent is offering the biggest cash prize in Canadian television history
The homegrown version of the competition show begins its first million dollar season on March 19.
Think Turkey and Pickleball Canada ink partnership
Turkey farmers hope to reach the nearly 1.4 million Canadians who are picking up the paddle sport.
New FAST Channel from The Weather Network lets people explore the outdoors, indoors
Available on Roku and Tubi, the channel will be home to long-form storytelling as well as Slo-TV and ASMR cooking shows.
Spotted! PepsiCo erects monolith to reveal new chip brand
The experiential marketing supports the launch of Havoc and its bold, surprising flavours that are intended to entice Gen Z.
Telus inks deal with Vevo to be its ad rep in Canada
The online music video network reaches 10 million Canadians per month.
Cineplex Digital Media inks deal to extend reach in Montreal
Cominar has tapped CDM to develop and manage digital signage for five of its properties.
Celsius expands its MLS sponsorship into Canada
The new energy drink on the block inked a US-only deal last season.
Vice to halt publishing, announces layoffs
The once mighty media company will stop publishing on Vice.com and will be laying off hundreds of employees.
With Curiocity purchase, the Zoomer empire expands
The media company’s focus on hyper local content is good news for advertisers across Canada.
The Trade Desk beats Q4 expectations, continues winning streak
The technology platform announced that it’s also rolling out Kokai, which allows advertisers to leverage AI in their media buying process.
King’s Hawaiian inks deal with the Toronto Maple Leafs
The American bakery will be the team’s official bread sponsor.
Jury selection complete for Quebec’s Idéa Awards
The deadline for submission has also been extended to March 8.
Crave is ready for (Amazon) Prime time
The Canadian streamer will soon be available on Amazon Prime alongside Paramount+, Starz, MGM and others.
Snap released positive Q4 results, but still fell short of expectations
The social messaging company will be cutting 10% of its fulltime workforce.
