Jennifer Horn
UB Media acquires KB Media
Almost 1,000 Toronto restobar faces have been added to the Montreal-based media co’s portfolio as a result of the deal.
The Verdict: Sharp fastens its digital efforts
The publisher of the men’s magazine talks to MiC about its partnership with The Bay that resulted in a spike in online engagement.
Tales from the Trenches: ZenithOptimedia
MiC launches a new summer series with ZO’s Sunni Boot, Lauren Niemcewicz and Julie Myers sharing stories from their early days in the industry.
Slice schedules half a dozen new shows
The Shaw Media-owned channel’s fall sked will see the premieres of six drama-filled reality shows.
2015 Pan/Parapan American Games gets a media sponsor
Torstar’s online and print properties will provide the TO2015 Games with online and print ad space in the Toronto Star and Metro publications.
Olympic sponsorship: is it worth it?
Mark Harrison at TrojanOne and Matthew Logue at S&E Sponsorship Group weigh-in on ambush marketing tactics, and the value of brand investment in the Games.
Breaking down back-to-school spending: report
The survey from Visa Canada states that Ontarians and Albertans plan to spend the most on supplies, with the average spend estimated at $757 this year.
Corus joins CPAX
MiC talks to Shaw’s Paul Burns and CBC’s Jon de la Mothe about the progression of the RTB exchange, which also includes Rogers Media.
Impact arrives on the HuffPost Canada site
The publisher launched the platform for social change, which is without a launch sponsor, after seeing Canadians frequenting the vertical in the US.
Back-to-school spending forecasted to climb
An Ernst & Young report states that overall spending during the season in Canada will be up as a result of increased competition in the US.
Air Canada travels with a muse for the Olympics
The airline has chosen the 2012 London Games to introduce consumers to its new spokesman as well as a more personal side of the brand.
Bite.ca sinks its teeth into online viewing
The comedy channel’s web property has launched a new vampire series to accompany other online-only shows.
The Big Bang Theory tops the week: BBM, July 16 to 22, 2012
The comedy series drew the most viewers Thursday night, while CTV Evening News came in at #1 on the weekly averaged show list.
Foursquare takes a dip in the ad pool
Robin Hassan at Starcom and Ian Giles at MediaCom speak to MiC about the impact that the social networking app’s new advertising program will have on the Canadian market.
AToMiC: Toshiba and Intel make a social film
The brands are experimenting with social entertainment, creating a Facebook-housed film that gives users the chance to have a role in its script.
