Jennifer Horn
The top 10 Canadian TV shows on social media
Newly launched social TV ratings company Seevibes, which is working with Astral and TVA Group, shares the top 10 Canadian TV shows by Facebook and Twitter mentions.
CAMH denies all excuses
The latest multiplatform campaign for the organization targets everyone struggling with mental illness, rather than promoting the patients it has helped.
Spotted! BlackBerry gets friendly with benefits
The streets of Toronto’s business district have recently been inundated with brand ambassadors handing out gifts.
OMAC brings outdoor into the purchase loop
A new UK-based study says OOH ads are closely linked to TV in terms of influencing consumers in the four phases of the customer journey.
MMVAs sets a personal branded record
Sunday’s MuchMusic Video Awards will see five commercial minutes of branded content for sponsors including Coca-Cola, Get a Load of Milk and BlackBerry
Restructuring daytime TV in a post-Oprah world
Execs from Gaggi Media, ZenithOptimedia, Media Experts and Mindshare weigh-in on the programming strategies for Fall 2012’s daytime schedule.
Cityline changes up its look
The lifestyle show’s studio has adopted a more modern look to better showcase innovative products and execute product integrations.
Viewers get an insider scoop from Cinemix
Film distributors are using the new multiplatform offering from Astral Mix to entice audiences with film reviews and interviews.
Kathy Griffin gets a talk show on E!
Kathy will premiere this Friday with a focus on conversations about celebrities and the comedian’s personal life.
Women are an untapped demo in hockey: study
The report shows that a high percentage of viewers are female and prefer to watch on the CBC as opposed to a larger male audience watching on TSN.
TSN dabbles in social for UEFA Euro
The broadcaster is asking fans to check-in using a Facebook application, with results being shown during game broadcasts.
Rookie Blue draws the most viewers: BBM, May 28 to June 03, 2012
The Global drama landed in the top spot Thursday night, while the Stanley Cup Finals topped the weekly averaged show list.
Nissan adds digital life to Postmedia dailies
An augmented reality print execution for the auto brand was placed in newspapers today, alongside editorial content about the technology.
Spotted! WestJet brings a taste of New York to Toronto
Ambassadors dressed as the Statue of Liberty and King Kong were seen on the streets this morning handing out flight tickets to NYC.
Porter Airlines makes a trip to the top: Media Monitors, May 28 to June 3, 2012
The airline has jumped to the top of the radio chart in Toronto, with TSN taking first place in Montreal.
