Jennifer Horn
Boston Pizza goes boneless for the playoffs
The restaurant is looking to build on last year’s success in wing sales, with a new campaign and fictional character.
The Big Bang Theory is back on top: BBM, March 26 to April 1, 2012
The comedy landed in the #1 spot, with the CTV Evening News bringing in the most viewers for the weekly averaged show list.
IAB Canada launches Western Regional Council
The new council will be led by Trevor Carr, CEO of Noise Digital, and will focus on increasing awareness of digital in western provinces.
CBS Outdoor is beaming in Calgary
The media co is promoting the province’s Comic and Entertainment Expo with transit shelter boards that use augmented reality.
Sharp gets a new look and expands further into mobile
The men’s magazine has launched a new tablet app and refreshed its web and print products to offer consistency to advertisers.
Honda Dealers remains in top position: Media Monitors, March 26 to April 1, 2012
The auto association made the largest radio purchase in Toronto for the second consecutive week, while AlarmForce moved up to #1 in Montreal.
CBC lets viewers choose
The broadcaster is inviting viewers of The Fifth Estate to vote on how a live-to-air investigation will pan out during tomorrow night’s episode.
How to cut through the cluttered sponsor-verse
Sponsorship expert Kim Skildum-Reid dished out advice at yesterday’s 2012 Sponsorship Marketing Council of Canada Conference.
Well.ca shops with commuters
Taking cues from Tesco in Korea, the online store has put up virtual shopping walls in downtown Toronto targeted at moms in the city.
Canadians belt it out for Travel Alberta and the Calgary Stampede
The tourism brand is celebrating the centennial of the outdoor show with a contest that asks Canadians to submit their best “yahoo” rendition.
Nutrience gets social for a good cause
The pet food brand has partnered with the Ontario SPCA to launch a social media-inspired campaign for down-on-their-luck pets.
Newspaper outlooks remain positive
MiC speaks with the Globe and Mail, Toronto Star and National Post about 2011 readership gains in different markets and demographics.
Partners for Mental Health wants to know your mood
The not-for-profit organization is launching with a “Not Myself Today” campaign, which includes an online map showing moods across the country.
Amazing Race takes another win: BBM, March 19 to 25, 2012
The adventure reality show was #1 for the week, while CTV Evening News sat on top of the weekly averaged shows.
PFLAG tells its stories on radio
The non-profit is using Shazam (an app used to identify music) to engage with radio listeners in the same way it has done with QR codes.
