Jennifer Horn
Shaw Media’s online network posts growth
The company’s SPAN ad network increases its online assets and triples its number of unique monthly visitors.
The Verdict: Maxwell House gets an optimistic response
The coffee brand shares some of the results from its pop-up cafe with MiC.
CRTC tells advertisers to turn down volume
The regulator responds to scores of consumer complaints, tells TV ads to take it down a notch by Sept. 1, 2012.
The Score to air martial arts program
The network will broadcast Muay Thai Premier League events and its doc series geared toward males ages 18 to 49.
Canadian Geographic and Shell go on an energy diet
The magazine and petrol company launch an online contest that challenges families to reduce and reuse.
Kraft shows What’s Cooking online
The food and beverage brand has launched an interactive online recipe book on its YouTube page.
Spotted! At TIFF: Globe and Mail rides in style
The publication promotes its sponsorship and style section with a decked out bus and free swag.
Garage asks consumers to get louder
The Groupe Dynamite brand promotes its denim via an online video contest targeting teenage girls.
Vancouverites earn most, Montrealers struggle: report
Environics Analytics data reveals how Canadians across the country are faring post-recession.
CBC Live brings the stars to Canadians
The broadcaster has launched an online entertainment portal with advertising opportunities for brands.
Virgin 95.3 amps up its OOH
The Vancouver radio station is using real-time RSS feed billboards that display song titles exactly when they play.
History Television asks: What’s in a Name?
The channel launches a name-themed website, with ad and sponsorship opps, to accompany its new fall show.
Quaker launches charitable game
The PepsiCo brand plays with consumers on Facebook to feed hungry Canadian families.
Notes from the mediascape: NSW Fire & Rescue gets social
The Australian fire unit launches a Facebook audit of fire safety habits and puts the faces of participants on display.
In a TIFF: Diet Coke launches an ‘extraordinary’ look
The beverage brand will be using the festival to introduce its new voice to Canadians.
