Josh Kolm
Talon establishes Canadian presence by acquiring Novus Media Canada
The OOH specialist agency will continue to operate under its current identity, though with the added benefit of new technology services to enhance its offering.
Ideon Media signs as Apartment Therapy’s first Canadian ad rep
Along with sister sites The Kitchn and Cubby, the company’s platforms reach 1.7 million Canadians monthly.
Top TV buyers stay stable for another week: AdEase TV
QSRs were, far away, the most active advertisers across markets.
Touche!, PHD lead Canadian agencies on WARC Media 100
IPG’s Initiative and UM were also among the agencies on this year’s ranking.
Governments return to buying big: AdEase Radio
Subway and Tim Hortons, however, helped QSRs be the most active advertiser category across most markets.
TSN signs Expedia, Amazon Prime to sponsor March Madness
A record 53 Canadians are playing in the men’s and women’s tournaments this year.
Programmatic spending on connected TV grows 41%, but ad fraud rate dips
Pixalate data also shows that Roku has a dominant share of spending on the growing platform.
Meta plans to cut 10,000 jobs in another round of layoffs
CEO Mark Zuckerberg announced the cuts alongside an update on the company’s “year of efficiency.”
Media Roundtable, Part 2: Working better, together
Experts weigh in on innovation, the importance of collaborating on data and creative, and the win-win opportunity of investing in local media.
Meta says it will block news if Online News Act is passed
The company has decided to follow through on the possibility of restricting content on Facebook and Instagram.
Publicis Toronto hires new lead for sports and entertainment division
Chris Desjardins joins from Brand Momentum to lead the agency’s event and sponsorship business.
Media Roundtable, Part 1: Going back to basics in economic uncertainty
Media agency executives and brand marketers discuss what is really important to focus on when budgets tighten up.
McDonald’s, Tims keep ad buys stable: AdEase
There was relatively little change at the top of the major TV markets.
GroupM boosts diverse media pledge to 5%
The company is also expanding its Media Inclusion Initiative to include Hispanic, AAPI and 2SLGBTQ+ owned or focused media.
Major radio buyers return to the top of the rankings: AdEase
Subway and the Government of Alberta once again bought the most ad spots in several markets.
