Josh Kolm
Spotted! A Tims run in the metaverse
For National Coffee Day, the QSR built a virtual obstacle course of coffee and donuts in Roblox.
Overstory Media Group acquires Georgia Straight
The new owners plan to bring back the Vancouver alt-weekly’s focus on arts and culture.
Toyota buys the top in Toronto: Media Monitors
Meanwhile, the list of Montreal’s top radio buyers stayed relatively stable.
A new organization wants to fix the industry’s environmental impact
Masse Critique aims to use collective action to help and educate companies that want to be more sustainable.
TSN, Sportsnet announce 2022-23 Raptors broadcast schedule
Google, Mary Brown’s and Subway have signed on as new sponsors for TSN’s games this season.
Environics Analytics adopts UID 2.0
In addition to bringing the post-cookie identifier to its clean room services, the analytics company is also adding more of its data to The Trade Desk’s programmatic platform.
Spotted! Chevy makes a TikTok song using the Bolt
An effect on the platform also lets users sample the various sounds the EV makes and remix them into songs of their own.
National Bank renews media assignment with OMG
The bank has a new agency team to help it with its growth plans by reaching clients, employees and communities.
Dairy Farmers of Ontario sign on as Maple Leafs’ jersey sponsor
The “Milk” logo will appear on all team jerseys as DFO extends its community-focused partnership.
Air Transat buys the top in Toronto: Media Monitors
Meanwhile, Bell held on to its top spot in Montreal.
ICYMI: Teads adds local news sites to its portfolio
Plus, Pink Triangle Press continues to add to its senior staff and Vumedia hires a new VP.
Montreal Canadiens get RBC as first jersey sponsor
The Habs are the first Canadian team to put ads on its sweater, a new sponsorship option for the upcoming NHL season.
GoodLife picks Carat for media
The gym chain is preparing to launch a new brand platform and “re-ignition” campaign this fall.
ZoomerMedia acquires Daily Hive
By combining the local news site’s operations with BlogTO, the company aims to form the largest youth-focused digital media platform in Canada.
Wireless brands stay on top for one more week: Media Monitors
But other advertisers are getting off to strong starts for their fall radio pushes.
