Loukia Papadopoulos
Destination Canada and Spotify seek to attract European tourists
A digital campaign uses the streaming platform’s recommendation data to connect users to content about a different city or natural landmark.
NordStar Capital owner seeks to dissolve company over feud
NordStar Capital is the controlling company of Torstar and the Toronto Star newspaper.
Spotted! Meta uses AR to recognize Orange Shirt Day
The company is partnering with the Orange Shirt Society on the National Day for Truth and Reconciliation.
Craft&Crew re-launches its media division as stand-alone offering
Media Propulsion Laboratory positions itself as more of a digital advertising consultancy than a traditional media agency.
Torstar partners with third season of The Manjit Minhas Podcast
Minhas is an award-winning Candian entrepreneur and a Dragons’ Den star.
August becomes third month of 2022 to see ad investment dip
In its latest analysis of Canadian ad spending, SMI attributed the decline to the Olympic investment present in 2021.
UM wins AOR duties for PokerStars in Canada
The agency’s primary focus will be on building and scaling PokerStars’ position in Ontario.
Shane Cameron back at OMG as first-ever chief strategy officer
The executive previously had leadership roles at both OMD and Hearts & Science.
Spotted! Aldo ventures into 3D in Yonge Dundas Square
The immersive billboard is part of a broader campaign promoting the retailer’s Pillow Walk line.
Sleep Country takes a multi-channel approach to get young people to sleep better
Digital display ads, social media and more traditional mediums were meant to reach students of any age.
Indeed signs on as a Dragons’ Den sponsor
The show’s seventeenth season will also have Audible, CIRA and GoDaddy returning.
Nine Postmedia newspapers cancel their Monday print editions
The print publications will continue to publish a digital version of their papers to start the week.
Salesforce joins the companies on board with UID 2.0
Email-based identifiers can be generated from first-party customer data and activated across The Trade Desk’s media channels.
Lexis Media rebrands to Medialo
The new identity is meant to represent a strategy that’s hyper-focused on local communities and digital evolution.
OSM reveals its sponsors for the next three years
Air Canada is a first-time sponsor, while BMO and Power Corporation of Canada have renewed their partnerships.
