Matthew Chung
Dynamic Outdoor, Allvision ink OOH deal
Dynamic Outdoor will rep and operate selected Allvision OOH in three Canadian cities.
Telecom up at Quebecor, while media business dips
The company posts a profit as its telecommunications business grows 3% in Q3.
Rogers names new VP national media sales
Janice Smith joins from the CBC to fill Alan Dark’s old role.
These native ads are nothing to blush about
ModiFace’s augmented reality ad unit let’s consumers virtually try on products they’re reading about.
TV viewers show more love for brands: Seevibes
Call it a love triangle. People talking about TV on Twitter are much more likely to talk about brands, new research shows.
Space hits play on branded content
Ubisoft’s Assassin’s Creed Unity game is getting its own 30-minute special on the channel’s Innerspace show.
Mediative brings Jon de la Mothe on board
The former CBC exec joins the agency as VP, platforms and technology.
Virgin Radio 96 shows it’s office-appropriate
The Montreal-based station launched a multi-platform campaign to increase workday listening.
Home of the brave: are Canadian marketers ready for Vice?
The content produced out of the new Rogers-Vice deal is expected to be edgy. And media buyers say that’s a good thing for advertisers.
Cossette Media hires an SVP digital strategy
Marc Fares joins Cossette’s Quebec office in the new role.
Digital magazine readership up more than 50%: PMB
Desktop is the most-used platform for digital reading, but smartphones and tablets saw big growth over last year.
TSN gets in the merch game
The network is hoping sports fans will want to build their man cave with products from its online shop.
Sandra Martin to lead Canadian Living editorial
The former EIC of Walmart Live Better joins the TC Media pub.
Globe and Mail tops in paid circ: AAM
The paper’s Saturday and weekday editions hold the top two spots while La Presse in Quebec is #3, according to the latest Alliance for Audited Media report.
Videotron promotes three
The Quebecor Media-owned co has created two new VP roles.
