Patti Summerfield
The U.S. is challenging Canada’s Digital Services Tax
The States’ response to the tax was expected, but can the dispute be resolved?
Numeris and NLogic bring audience data to The Trade Desk
Environics is providing the technology to scale and model the TV data to deliver segments to advertisers.
CBC saw viewers jump 188% for the Paralympics Opening Ceremonies
Compared to the 2020 Tokyo Games, this year’s Paralympics Opening Ceremonies saw bigger audience numbers.
Women under 35 most likely to notice ads on social platforms
Also, TikTok and WhatsApp increased their reach while Facebook continues to decrease, according to Vividata.
Telus expands its EnContinu+ streamer
The service includes two new bundles with access to Club illico, Netflix and Prime Video.
The industry’s desire to use Gen AI outpaces current adoption levels
PHD and WARC released research around AI knowledge and usage among marketers and agencies.
Newcomers to Canada more likely to respond to OOH: COMMB
Immigrants to Canada are more apt to download coupons or interact with a brand after seeing an ad.
Half of Canadian marketers use Gen AI to create social content
A Capterra study also found the majority didn’t realize how much work still needs to go into reviewing content before publishing.
Media check-in: What is Robert Jenkyn up to at Horizon Media?
His agency is betting on sports and influencer marketing, while encouraging teams to get certified across digital.
WARC predicts global ad spend to rise to over a trillion USD
The report shows that the Canadian ad market is due to grow 7.5% to CAD 23.3 billion this year.
Signal Hill promotes Paul Riismandel to president
Jeff Vidler will continue as founder and strategic advisor of the podcast research company.
Digging into award show audiences
Fans of the annual celebrations are also interested in hearing from luxury brands.
PHD launches AI resource for the agency and clients
Ascension is a guide to help navigate the impact of Generative AI on the marketing industry.
Newcomers prefer Connected TV over Linear: MTM report
Non-Canadian-born residents are more inclined to own mobile devices than TVs.
Lotame launches Curation to help brands find their audience
The platform offers trusted inventory across every format, device and channel, to ensure advertisers can increase performance and efficiency.
- Kraft Heinz goes big on OOH to show its presence in Canadian kitchens
- Buy-Canadian sentiment is growing and here to stay: survey
- All-Canadian social media platform to launch this fall
- Industry welcomes repeal of DST but confusion, concerns remain
- Pizza Pizza shifts media focus for ‘Canada’s Pizza Heritage’ moment
