Patti Summerfield
COMMB introduces new reach and frequency planning tool
The new tool to be released in January uses factual data to give advertisers detailed insights that assist in planning accurate, targeted campaigns.
Amazon Ads unveils new DSP and cloud capabilities
The advancements include streamlined workflows, predictive AI automated campaign setup and conversion path reporting.
Brands aren’t keeping up with Baby Boomers’ digital habits: WARC
Digital extensions of offline content channels are seeing the fastest growth from this demo.
RBC turns to TikTok to promote financial wellness
This campaign marks the first time a Canadian financial institution has entered into a long-form content partnership with the social platform.
Yahoo extends ID solutions availability
The identity solutions suite can now be integrated across publishers via leading SSPs and header bidding marketplaces,
From Gen Z to affluent Canadians, a look at who’s using gen AI tools
Use of generative AI tools also skews higher among well-educated Gen Zs who are heavy internet users.
Place Exchange expands PerView measurement solution to Canada
PerView measures reach, frequency and hourly impressions across all out-of-home formats.
Social media shopping is catching up to ecommerce
A new report by Horizon Media shows the trend is driven by GenZ and Millennials.
The NHL gets an official whisky
In addition to limited edition whiskies, Wiser’s will launch a new TV campaign next month that features two NHL alumni.
Meta announces marketing tool updates
The tech giant unveils updates to its video ecosystem, creator content and GenAI tools.
TikTok unveils new performance ad solutions
The new AI-powered solutions are designed to automate, measure and maximize ad campaigns.
ATN nabs broadcast rights for new National Cricket League
The Canadian broadcaster will air the inaugural season the Dallas-based National Cricket League.
Pinterest reveals new AI-powered ad-products
The platform launched a suite of tools designed to decrease campaign creation time with 50% less inputs required.
Quebecor OOH completes Neo OOH aquisition deal
The deal means the Out-of-Home company can now offer more than 17,000 ad spaces across the country.
A majority of Canadians are eager to learn AI skills
A new Google Canada study shows that most Canadian businesses see the economic benefits of AI
