Patti Summerfield
The industry’s desire to use Gen AI outpaces current adoption levels
PHD and WARC released research around AI knowledge and usage among marketers and agencies.
Newcomers to Canada more likely to respond to OOH: COMMB
Immigrants to Canada are more apt to download coupons or interact with a brand after seeing an ad.
Half of Canadian marketers use Gen AI to create social content
A Capterra study also found the majority didn’t realize how much work still needs to go into reviewing content before publishing.
Media check-in: What is Robert Jenkyn up to at Horizon Media?
His agency is betting on sports and influencer marketing, while encouraging teams to get certified across digital.
WARC predicts global ad spend to rise to over a trillion USD
The report shows that the Canadian ad market is due to grow 7.5% to CAD 23.3 billion this year.
Signal Hill promotes Paul Riismandel to president
Jeff Vidler will continue as founder and strategic advisor of the podcast research company.
Digging into award show audiences
Fans of the annual celebrations are also interested in hearing from luxury brands.
PHD launches AI resource for the agency and clients
Ascension is a guide to help navigate the impact of Generative AI on the marketing industry.
Newcomers prefer Connected TV over Linear: MTM report
Non-Canadian-born residents are more inclined to own mobile devices than TVs.
Lotame launches Curation to help brands find their audience
The platform offers trusted inventory across every format, device and channel, to ensure advertisers can increase performance and efficiency.
Goldfish Crackers are targeting Gen Z with Collages
The campaign on Pinterest runs through September with a mix of ad formats, including Spotlight, video and static ads.
Havas Media Canada appoints new president
Louise Simkin was a partner in performance marketing, technology and analytics at Noise Digital.
Record-breaking digital audiences for CBC Olympic coverage
Connected TV viewing accounted for about 65% of the total time spent watching the Games.
X lawsuit prompts dissolution of GARM
The antitrust lawsuit filed by the social media platform this week also targeted several major brands.
Vividata appoints new VP research and development
Kevin Clowes was most recently the analytics lead for GroupM Nexus.
