Patti Summerfield

Contact Patti by sending an email to patti@nextcom.ca

Articles by Patti Summerfield

The industry’s desire to use Gen AI outpaces current adoption levels

PHD and WARC released research around AI knowledge and usage among marketers and agencies.

Newcomers to Canada more likely to respond to OOH: COMMB

Immigrants to Canada are more apt to download coupons or interact with a brand after seeing an ad.

Half of Canadian marketers use Gen AI to create social content

A Capterra study also found the majority didn’t realize how much work still needs to go into reviewing content before publishing.

Media check-in: What is Robert Jenkyn up to at Horizon Media?

His agency is betting on sports and influencer marketing, while encouraging teams to get certified across digital.

WARC predicts global ad spend to rise to over a trillion USD

The report shows that the Canadian ad market is due to grow 7.5% to CAD 23.3 billion this year.

Signal Hill promotes Paul Riismandel to president

Jeff Vidler will continue as founder and strategic advisor of the podcast research company.

Digging into award show audiences

Fans of the annual celebrations are also interested in hearing from luxury brands.

PHD launches AI resource for the agency and clients

Ascension is a guide to help navigate the impact of Generative AI on the marketing industry.

Newcomers prefer Connected TV over Linear: MTM report

Non-Canadian-born residents are more inclined to own mobile devices than TVs.

Lotame launches Curation to help brands find their audience

The platform offers trusted inventory across every format, device and channel, to ensure advertisers can increase performance and efficiency.

Goldfish Crackers are targeting Gen Z with Collages

The campaign on Pinterest runs through September with a mix of ad formats, including Spotlight, video and static ads.

Havas Media Canada appoints new president

Louise Simkin was a partner in performance marketing, technology and analytics at Noise Digital.

Record-breaking digital audiences for CBC Olympic coverage

Connected TV viewing accounted for about 65% of the total time spent watching the Games.

X lawsuit prompts dissolution of GARM

The antitrust lawsuit filed by the social media platform this week also targeted several major brands.

Vividata appoints new VP research and development

Kevin Clowes was most recently the analytics lead for GroupM Nexus.