Patti Summerfield
X’s pressure campaign puts media agencies in a bind
Media agencies are no strangers to tough negotiations, but pressure from X is raising new ethical and strategic concerns.
NHL dives into more animated programming
The League has partnered up with several NHL teams to create animated programming and short content
Broadsign and Scope3 look to make DOOH emissions data more precise
The partnership gives sustainability-minded media buyers access to carbon insights for over a million screens worldwide.
IAB Canada research study highlights effectiveness of in-store media
Almost half of Canadians say in-store ads capture their attention,
Coors and Waypoint join the Junos
The annual award show takes place Sunday, March 30 in Vancouver.
Livewire launches privacy-safe Gamer.ID
The ID solution enables seamless programmatic activation across multiple platforms and connects gamer audiences to online and offline purchases.
Arima Unlimited rolls into the U.S.
The company’s just-released InstaPoll gives marketers a faster, less costly option for conducting surveys.
81% of Gen Z take action after seeing DOOH ads: study
The latest Pattison Market Tracker shows that adding digital OOH to social media increases attention, positive perception and purchase influence of a campaign.
Canadians streamlining SVOD subs: MTM report
The new data shows that nearly three in 10 Canadian households depend only on online content sources.
Corus lays off more staff in small and large markets
Cuts have been made at Global News and Corus Radio operations across the country.
Free fan festivals celebrate the 4 Nations Face-Off
Along with the seven game tournament, celebrations are being held in Montreal and Boston with over a dozen brand partners.
DEI still a key business strategy at Canadian agencies
As diversity programs are being scaled back in US companies, agencies here remain committed.
The data: women’s hockey is gaining ground
Vividata says the PWHL continues to gain momentum with a fanbase already 25% of the size of the NHL.
The Canadian government resumes advertising on Meta
Meta still does not allow Canadians to view or share news on its platforms in response to Canada’s Online News Act.
Meta has unveiled new Advantage+ AI capabilities
The features include streamlined ad setup, leads campaigns and opportunity scores.
