Patti Summerfield
X lawsuit prompts dissolution of GARM
The antitrust lawsuit filed by the social media platform this week also targeted several major brands.
Vividata appoints new VP research and development
Kevin Clowes was most recently the analytics lead for GroupM Nexus.
Spotted! Crispy Minis shoots for the moon
The brand used hundreds of drones to light up a moonless sky.
Roku appoints Pehar ad sales director for Canada
The industry veteran was most recently head of Canada ad sales at Spotify.
CBC Olympic coverage captures big audience numbers
The women’s soccer quarter final game was Canada’s most-watched Paris event to date.
Fewer Canadians are subscribing to SVODs: MTM
Almost a quarter of households have altered their streaming services to save money.
ATN nabs Canadian rights to OTT streaming platform Sony LIV
The Indian streamer will premiere its content on Telus.
Dove’s new search tool better reflects the diversity of beauty
Pinterest users can create a video of a their “Real Beauty DNA” using the tool.
Roku adopts The Trade Desk’s Unified ID 2.0
The platform says the integration will improve targeting and performance across its media offering.
Michele Erskine named VP of Astral OOH
The OOH veteran was most recently CEO of the Canadian arm of Outedge Media, which was recently purchased by Bell.
Sol to provide a patio while you wait for a patio
The brand’s activation continues to tap into its ownable territory outdoors.
O.B. Tampons aims to educate Gen Z
The summer-long campaign includes influencer content, a how-to video and TikTok ads.
Narcity cancels crowdfunding campaign
NMG will relaunch its search for investors again, once its new models and brands have been established.
Magellan AI adds cookieless identifiers
The addition of UID 2.0 and ID5 aims to future-proof podcasting and help it compete across mediums.
OpenAI takes on Google with new search platform
SearchGPT is being trialled by a small group of users, with plans to integrate the final version into ChatGPT.
