Val Maloney
Spence Diamonds buys the top: Media Monitors
The jewellery company bought the most airtime in Toronto for the week of Dec. 2 to 8.
L’Oreal and Nissan named as key sponsors of The Grammys on City
The two brands are sponsoring Rogers Media’s broadcast of the show, which is back on City for the first time in 19 years.
Criminal Minds takes top spot: BBM
The drama had the most viewers for Wednesday night and the week, for the period between Nov. 25 and Dec. 1.
Mid-season TV check-up
Media pundits weigh-in on the new shows coming this winter, and a look back on the hits and misses of the season so far.
Spotted! Jack Daniel’s builds a barrel tree
The Brown Forman brand is celebrating the holidays with a giant structure outside the offices of its AOR, The Hive, in Toronto.
Dove targets Twitter bashing
The Unilever brand turned self-critical messages during last night’s Victoria’s Secret Fashion Show to positive Tweets.
New partnership brings Wi-Fi to TTC stations
Performance Content, Starcom MediaVest Group and AOL Canada have launched an ad-supported network called TConnect, which is bringing Wi-Fi to stations with launch sponsor Mondelez Canada.
Juice Mobile launches voice-activated ad
Neil Sweeney, CEO at the mobile co, tells MiC about kicking off the ad unit in Canada with its partner Nuance Communications.
MediaCom appoints global head of mobile
The GroupM media agency has hired Ben Phillips in the position to focus on mobile strategy with clients.
BBM Analytics names president and COO
David Phillips has been named to the newly created position.
VMedia launches ‘pick a pack’ channel options
The Ontario IPTV and internet service has launched the UChoose Store, allowing consumers to package more than 40 channels together as they choose.
L’Oreal on its partnership with the NHL for Men Expert
How the men’s brand, which has a small media spend, partnered with the NHL in conjunction with its upcoming younger-targeting line of products.
Where Canadians spend their media time: Report
ZenithOptimedia has released its 2013 New Media Forecast, noting 88% of Canadians will have internet access by 2016.
Ad expenditure gets slight boost: ZenithOptimedia report
The media co has boosted its forecast by 0.2% for the year, leading into the largest sustained period of growth for ad spend in 10 years, according to the report.
One last thing: Sunni Boot talks media skills
With a new non-media side CEO taking the top spot at IPG Mediabrands this week, the ZenithOptimedia Canada topper on what people need to succeed in today’s media industry.
- Cannes Lions 2025: Kraft Heinz brings home rare Media Gold for Canada
- FTC clears Omnicom’s acquisition of IPG with one big caveat
- Cannes Lions 2025: Canadian agencies take home four Lions in Media
- Cannes Lions 2025: Young Lions medals go to Cossette Media and Rethink
- New research shows 76% of Canadians are fans of women’s sports
