Val Maloney
Toronto Star tops in TO: NADbank
The Torstar paper pulled in the most readers both in print and online for the city according to the latest numbers.
GM gets help from future leaders
Paul Bailey, ad integration manager at the car co tells MiC how involvement in Canada’s Next Top Ad Exec program helps drive the company’s creative and media plans.
Magazine numbers up slightly: PMB
Average readership and readers-per-copy are both up, according to the 2013 spring report, with Readers’ Digest staying on top as the most read English title and Qu-est-ce qui mijote as the top French magazine.
Juice Mobile adds a director of sales
The mobile co has hired former Rogers Digital Media director Mary LePage to lead its sales team.
Cannes Lions outlines changes to Media judging
The Festival is introducing a two-stage process to the category.
Spotted! H&M shows off its spring wares
The clothing co is putting its new Conscious Collection line outdoors with a mannequin-based transit ad.
Global News reinvents itself online
The new site uses responsive design and adds branded and sponsored content opps for advertisers.
TSN releases revamped iPhone and iPad apps
The Bell Media sports property’s redesigned apps feature updated video players and quick links to coverage from sporting events.
Mott’s Clamato sponsors Top Chef Canada
The brand manager for the Canada Dry Mott’s product tells MiC how the partnership fits into its plan for the year.
AToMiC: Layar CEO talks AR
Quintin Schevernels tells MiC which industries use the tech most, and where he sees the technology going this year.
RDS adds an English director of sales
Isabelle Rochefort Aucoin has been promoted to the new position, which will include Canada and the US.
Ford Dealership Association buys big: Media Monitors
The car co bought the most airtime in Toronto for the week of March 11 to 17.
La Presse to launch free app
The Quebec newspaper’s publisher explains why it’s not charging for the new app, which launches April 18.
Molson Canadian goes natural for Wheat
The beer co is aiming to reach a different audience and occasion with the new launch, which hits shelves this week.
Global adds tap-through tech to its apps
Paul Burns tells MiC about the new call-to-action layer and how he hopes the tech will enhance the media co’s video offerings across all screens.
