Val Maloney
Fashion launches mobile-friendly site
The St. Joseph Media title has Estee Lauder as the kick-off sponsor for the new offering.
Arlene Dickinson Enterprises launches
Dickinson tells MiC the company will target entrepreneurs with digital, print and TV offerings.
Fall TV: More pickups
Vegas, Elementary and Arrow are picked up for full seasons, with additional scripts ordered for other rookie shows.
Former CRTC chair lands new gig
Konrad von Finckenstein heads to Toronto-based private law firm Jams as an arbitrator and mediator.
The CBC brings home the online hardware
Leading the way with six golds, the pubcaster’s digital properties took the most top prizes at last night’s Canadian Online Publishing Awards.
Canadian Screen Awards adds a media partner
The new awards program names Hello! Canada as its print partner, and reveals sponsorship opportunities leading up to the event.
HSBC launches global review
The bank, which works with Mindshare and JWT in Canada, is reviewing its media and creative agencies.
Rogers Media completes acquisition of Score Media
The deal has been closed into trust, pending final CRTC approval.
Media reaction to CRTC’s decision on BCE/Astral
Executives from across the Canadian media agency landscape weigh in on yesterday’s surprise decision.
Fall TV: Animal Practice cut from schedule
The NBC comedy, which aired on Global TV in Canada, is the second freshman show to go this season.
MEC hires digital lead
Gian LaVecchia is joining the agency as managing partner, digital lead, and will be responsible for all of North America.
Grenfell Campus gets edgy new look
Memorial University is rebranding its Corner Brook campus with a new Instagram-inspired, OOH-heavy campaign.
Mentos takes its roll to the streets
The candy co is asking Canadians to show their minty faces with a new OOH and digital campaign.
Theatre de Quat’Sous promotes off the stage
The Montreal-based theatre aims to expand its audience with a new multi-platform campaign.
The Firkin rebrands
Aiming to reach more females and a younger audience, the group of pubs is promoting its redesigned locations with a transit campaign in Toronto.
