Account Win
Metro picks Glassroom to lead digital in-housing efforts
The agency will use its collaborative “One Team” model to support the grocer in its digital media transformation.
Hema-Quebec picks Tam-Tam\TBWA to lead media
The agency takes over Carat, while its previous creative duties shift to Sid Lee.
Mint picks up media for Food Cycle Science
In an assignment that also includes PR, the agency has been tasked with driving awareness for the food waste brand and its FoodCycler product line.
Publicis wins media in Pfizer review
The agency will also handle data, tech and production, while IPG has been given creative duties.
UM Canada picks up FanDuel’s media business
The agency has been tasked with raising the sportsbook’s profile, taking over the account from Horizon.
Empathy named media AOR for Women’s College Hospital Foundation
The agency is tasked with helping raise the hospital’s profile among donors in the community.
Jungle Media wins AOR duties for GE Appliances Canada
The agency will handle all planning and buying duties, with an eye towards increasing the brand’s digital presence.
Telus brings Carat, Rethink and Hogarth onto its agency roster
Carat replaces Cossette on media strategy, while also handling digital transformation efforts through an “extended workbench” model.
Elevate Media Group adds to its client list
Puma and Merck are among the advertisers that will have campaigns running in the agency’s IN Magazine.
Havas named AOR for Princess Margaret Cancer Foundation
The agency will support the charity’s fundraising efforts and strengthen its donor impact.
OMD, Publicis Media top global COMvergence rankings
The research firm also predicts a similar level of media reviews in 2023 as there was last year.
Destination Quebec City renews with Adviso
The agency has added email marketing to its planning and data assignment.
Wavemaker, Publicis win global Adobe media duties
The review consolidated work previously split between 17 different agencies.
Mediology wins the BC Dairy and Alberta Milk joint account
The independent agency will lead planning and buying of recently integrated marketing and community engagement efforts.
Post picks Jungle as new media AOR in Canada
The agency will handle traditional and digital media for cereal brands including Pebbles and Shreddies.
