News
Industry News: Lego celebrates hockey with immersive brand experience
Meanwhile, PWHL Unity Games will feature artwork by an Indigenous artist and special appearances.
Why major events call for cross-platform campaigns
On short-form video platforms, repurposed TV ads work better than creator-led ads: Study
Spotted! Cheez-It launches first-ever branded getaway
The brand teamed up with a hotel in Prince Edward County to offer a two-night getaway experience.
Media Moves: Samsung TV shares some Pet Love
Plus, a Quebec tech site expands its relationship with MediaTonik and Kia Canada gets a social media boost.
Canadian Gov’t OOH campaign stresses the importance of skilled trades
The billboards will be placed on buildings and bridges across the country.
New FAST channel bets on the creator economy’s rise
The Creator TV FAST channel brings content makers to TV, with Canadian distribution initially only on Plex.
Google must divest Chrome, but it can still invest in AI: DOJ
Canadian media leaders weigh in on what this may mean for marketers.
People Moves: Perry Macdonald leaving Bell Media
And Environics Analytics adds to its executive team.
Bell Media adds live connected TV to TSN
Targetable ad inventory will be available on RDS later this year.
Ontario court denies Meta et al’s move to dismiss school board’s lawsuit
The suit alleges social media interferes with the mental health and educational aspirations of students.
Narcity brings UGC to Locals.tv
CEO Chuck Lapointe answers our questions about the new video app and platform.
Spotted! Mercedes-Benz tackles shopping mall mountains
The automaker is launching a stunt in prime venues in Toronto, Montreal and Vancouver to promote its latest SUV.
Taboola launches performance platform Realize
The tool works similarly to a DSP, but has direct connections to the company’s network of publishers.
Media Moves: BC’s tourism and film industry launch AR platform
Plus, tariff drama is bringing viewers to CBC, and ZoomerMedia’s campaign stresses that buying Canadian extends to media, too.
Spotted! Breast Cancer Canada reminds people not to sit on getting screened
The ‘Waiting Chair’ symbolizes the many layers of waiting that breast cancer patients inevitably endure.
