News
Blue Door acquires Bridge Digital
The acquisition will help the company offer a more integrated marketing suite to advertisers.
How the TikTok drama in the U.S. might be good for Canadian creators
Intervention by President Trump brought the social platform back online after a 12-hour blackout.
Media news: Rev TV to start airing NASCAR in Canada
Meanwhile, Bell is bringing more live sports to Crave by bundling it with TSN.
US Supreme Court upholds TikTok ban
Unless Bytedance sells the platform, the app will go dark on Jan. 19.
Oreo partners with the NHLPA
The deal includes a digital campaign supported by social media ads, player stories and videos across multi-social channels.
WARC forecasts 10% increase in global ad spend this year
The company’s latest report highlights trends in media planning and advertising investments.
Kayak predicts the next five years of travel trends
Emerging trends include wellness travel, virtual reality-bending experiences and city-jumping adventures.
SJC Media and Optable launch audience targeting platform
Audience+ uses first-party data, custom segments and proprietary clean room technology.
Coors shows it has a case of the Mondays
To help people recover from the Big Game, the beer brand is selling cases of Mondays
Numeris appoints new president and CEO
Alicia Olson-Keating returns to Canada from Australia to lead the audience data company.
Industry News: T-Mobile acquires Vistar Media
Meanwhile, Statements Media is partnering with Brookfield Properties to be its digital ad rep in Canada.
CES 2025: Noah Vardon dives into the tech that stood out this year
The OMG exec summarizes some of the biggest trends for media on display at the electronics convention.
Competition Bureau sues Rogers for misleading ads
The Bureau alleges that Rogers falsely promoted unlimited data for mobile plans that actually do have data limits.
Amid continued rev declines, Corus expands multi-year agreement with Bell
As part of the deal, Flavour and Home will be available on Stack TV.
Canadian Blood Services shifts media account to Cairns Oneil
The agency will help launch a new brand platform and campaign for the organization this year.
