News
Tim Hortons stays on top of AdEase TV rankings
The QSR scored 2,009 total incidents during the week of Jan 27 to Feb 2.
Industry News: Meta speeds up the introduction of AI labels
Meanwhile, Fizz is launching an all-digital TV service for internet subscribers in Quebec.
Google and Snap report positive Q4 earnings
Alphabet’s fourth quarter revenues increase 12%, while the number of daily active users increased on Snapchat.
Millions of Canadians turn to CBC for tariff coverage
More than four million Canadians tuned into CBC News Network from Feb 1 to 3.
Beyond the Code, Part 1: AI’s real-world impact
Artificial Intelligence is not just a tool for efficiency; it’s a catalyst for innovation, creativity, and societal change.
Broadsign unveils OOH AI assistant
The new tool can process and categorize creative automatically.
Google Meridian is now available to all marketers
The open-source Marketing Mix Model has been built to help make data-driven cross-channel decisions.
CBC’s new head on pubcaster’s role amid political turbulence
Marie-Philippe Bouchard sees opportunity in the present chaos.
Judge denies Apple’s motion to stay Google antitrust case
Apple seeks to protect the deal it has with Google to be the default search engine in iOS.
X adds Nestlé, Pinterest, Shell and other brands to ad-boycott suit
The lawsuit accuses the Global Alliance for Responsible Media and its member companies of violating antitrust laws.
The Walrus is opening regional bureaus across Canada
The goal is for the magazine to bring provincial issues to the nation’s attention.
Meltwater enters data partnerships with Snap and Relo Metrics
The intelligence company has inked deals with the social media company and the sports measurement firm.
Outbrain completes the acquisition of Teads
Both companies will merge their respective brand and performance offerings to create an omnichannel platform.
Behind the Buy: Seneca goes personal to leverage TV, digital and OOH reach
The latest campaign relies on the institution’s winning media plan to create emotional resonance with its target audience.
People still rely on traditional media for news: study
According to the research by Kaiser and Partners, Gen Z is most likely to fact check what they read, while boomers are the least likely.
