News
People still rely on traditional media for news: study
According to the research by Kaiser and Partners, Gen Z is most likely to fact check what they read, while boomers are the least likely.
The industry braces for Trump’s tariffs
Ultimately, the trade tax could lead to decreased spending, and reduced media budgets and prices.
Princess Margaret Cancer Foundation reaches for broader audience
As the disease strikes more Millennials, the campaign is trying to reach a younger audience.
RBC diversifies its media plan to engage with young Canadians
The brand increases its investment in social media to promote its RBC Training Ground talent identification program.
Pandora consolidates its global media account with Dentsu
The companies first began their relationship in 2016.
YouTube brings its creator takeover ad unit to Canada
Advertisers can now buy 100% of the ad inventory of some of YouTube’s biggest creator channels.
Canadian online regulation could be in Trump’s crosshairs
The new U.S. president signed an executive order to withdraw the country from an international effort to establish digital tax rules.
Flip is gaining in popularity as TikTok’s future remains hazy
Chinese app RedNote is seeing its numbers grow exponentially, too.
Spotted! Oreos opens a cake shop featuring a Toronto Maple Leaf
The pop-up will be around until Jan. 31
Tim Hortons boosts TV presence and takes top spot in AdEase
The most active groups were QSRs, furniture storres, and TV and streaming services.
Industry News: Amazon launches AI ad product within its DSP platform
Meanwhile, a new roster of agencies and brands subscribe to NLogic’s Video Planner.
Yahoo’s DSP the first to adopt IAB data transparency labels
The labels, similar to the nutrition format on food and bev products, are meant to provide a clearer outline of third-party data segments.
Clutch taps Immanuel Quickley in integrated campaign
The partnership builds on the brand’s deal with the NBA, which began last year.
Native Touch acquires Pharmacy Media Network
With the acquisition, PMN’s in-store media will be integrated with Native’s advanced data platform.
Miller Lite uses billboards to chirp losing fantasy footballers
Friends nominated the losers of their fantasy league for placement on billboards across Canada.
- Kraft Heinz goes big on OOH to show its presence in Canadian kitchens
- Buy-Canadian sentiment is growing and here to stay: survey
- All-Canadian social media platform to launch this fall
- Industry welcomes repeal of DST but confusion, concerns remain
- Pizza Pizza shifts media focus for ‘Canada’s Pizza Heritage’ moment
