News
Media News: Bell brings 51 radio stations into the iHeartRadio app
Meanwhile, Rogers lays off dozens of workers.
The Trade Desk is building a new CTV operating system
Ventura is meant to make transactions more transparent.
Cossette Media named Rona’s lead agency
The new agency’s mandate covers the Rona+ and Rona banners across all traditional and digital channels.
WPP taps Kevin Johnson as president in Canada
Johnson will continue to work as CEO of GroupM as he takes on this new role.
Is X winning back Canadian advertisers?
X has been improving its brand safety efforts but agencies and advertisers are still proceeding with caution.
Walmart Canada sees strong ad growth
The company is encouraged by customer receptivity to the rise of digital ads, especially ones that show trending items.
Media buyers weigh in on blockbuster Tyson-Paul bout
Despite technical glitches, the fight reached a mass audience and increased subscriptions.
Spotted! McCain turns billboards, transport trucks and planes into jumbo coupons
To launch its Jumbo Crinkle Cut Fries, the frozen food brand is dropping giant coupons in cities across Canada.
Bell Media partners with StackAdapt expanding access to its inventory
This integration streamlines programmatic access to the media company’s CTV and digital platforms.
CRTC launches consultations on Canadian programming
The long-awaited consultations on the definition of Canadian content have opened.
The co-viewing habits of Canadians: MTM report
In its first look at video co-viewing, MTM found that more than half of Canadians say they watch video content together at least once a week.
M&M’s hijack new Amazon MGM Studios holiday film
The famous talking candies (especially the red one) are promoting the Rock’s latest flick, Red One.
Disney+ Canada hires new leadership amidst positive earnings
RJ Pauloski comes to Disney after previously being named the first CRO of Ideon Media.
People Moves: Glassroom and Cossette Media make strategic appointments
The former agency creates new roles to support its growth, while the latter looks to better develop its digital offerings.
Little Canada launches Mini Media with tiny Subway billboard
The attraction now provides brands with the opportunity to do a “little” nation-wide advertising.
