News
Nearly 40% of Canadians frustrated with repetitive ads while streaming
Roku’s research also reveals when and how consumers are watching content online and on TV.
Spotted! Audible’s AR billboards can be seen with the naked eye
Giant screens appear as windows, showing fantastical images mixed with everyday architecture.
CBC unveils coverage of the 2024 Olympic Games
The broadcaster plans to release several series about the events and Canada’s athletes.
Vividata releases its Digital Consumer Update
Up to 96% of Canadian adults are reached by the top online properties in an average month.
Publicis reports organic growth in the first half of the year
The holding company posted a nearly 7% gain in organic revenue in Q2.
Netflix had a healthy second quarter
The streamer praised its content and touted its growing ad business to investors.
Ipsos appoints VP strategic growth for Western Canada
Cameron McFadyen has been given the mandate to drive client growth in B.C. and Alberta
Live sports to drive global ad revenue growth
The PwC Global Entertainment and Media Outlook 2024-2028 projects global industry revenue to reach US$3.4 trillion in 2028.
GroupM names Brian Lesser new global CEO
He succeeds Christian Juhl, who will be moving into a new position at WPP.
Creative Fire and GroupM make partnership official
The official collaboration is meant to enable Indigenous opportunities and advance reconciliation
Omnicom posts strong Q2, with organic revenue growth of 5.2%
The company saw a large improvement in its experiential sector.
LG Canada is the new sleeve sponsor of Toronto FC
The patch is a continuation of the long-standing partnership between MLSE and the electronics brand.
Caddle partners with The Trade Desk
Caddle integrates UID 2.0 into its platform and provides its first-party data and transparency to advertisers.
OLG partners with Team Canada
The Ontario Lottery and Gaming Corporation has been named the Official Ontario Lottery Partner of Team Canada.
Via Rail’s investment in Canadian media pays off
A signatory of the CMDC’s Canadian Media Manifesto, Via Rail is reporting healthy results from its “Nobody Knows” campaign.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
