News
Enercare shows off their experts at home with new brand campaign
The reintroduction of the includes 360° Paid Media Support from Corus Entertainment.
Narcity signs as ad sales representative for Wildin Media
The deal aims to expand brands’ reach in Western Canada and enhance their engagement with Gen Z.
TikTok starts tagging AI-generated content in the app
To curb misinformation head of the American elections, the social network is adding watermarks to photos and videos that are uploaded to the app.
RONA kicks off spring with Pinterest
The RONA campaign features Pinterest Predicts Trend Badge ads as well as a Home Feed Spotlight.
How sponsors activated around the WNBA in Canada
More than a dozen sponsors signed on to promote the game, include new partners Ace Liquor, Amex, and Gatorade.
Alliance for Audited Media automates assurance program
The streamlined web and social media data verification program enhances digital transparency.
A&W becomes Cricket Canada’s official restaurant
The sponsorship will support the development of initiatives aimed at increasing the sport’s popularity in the country.
Spotted! Burt’s Bees celebrates 40 years with pop-up
The Clorox brand aims to highlight that its products are environmentally sustainable.
Pluto TV expands its Canadian FAST offering with six channels
The specialty channels are dedicated to unscripted shows like Dance Moms, Duck Dynasty, and Dog, the Bounty Hunter.
iHeartRadio partners with Corus to add 39 radio stations
The addition allows the audio platform to offer listeners more format choices among thousands of radio stations, playlists and podcasts.
LG Ad Solutions to adopt Unified ID 2.0
Developed by The Trade Desk, the privacy-safe solution enables advertisers to use first-party data at scale.
New Mars Agency report card rates Canada’s main retailers
The report provides an apples-to-apples comparison of Canada’s retail media networks, with Amazon leading in most categories.
Meta enhances Gen AI with full image and text generation
The new AI features are expected to be available globally by the end of the year.
MiC Roundtable, Part 3: The fear of missing out on untapped audiences
In the third and final installment of the discussion, media and marketing leaders explore the opportunities that exist when it comes to targeting.
Environics inks deal with privacy partner LiveRamp in Canada
The partnership will give advertisers access to LiveRamp’s platform for data measurement across all cloud, programmatic and media channels
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
