News
Snap released positive Q4 results, but still fell short of expectations
The social messaging company will be cutting 10% of its fulltime workforce.
Ad spend accountability central in media agency reviews
The RFP process allows advertisers and agencies to agree on what effectiveness means to gauge success.
Omnicom’s organic revenue grew in Q4
CEO John Wren has stated that expectations for 2024 are high, given the company’s recent investments in AI.
CBC launches National Indigenous Strategy
The creation of a new Indigenous Office will implement the public broadcaster’s Strengthening Relations, Walking Together strategy.
Spotify unwraps positive Q4 earnings
The number of Premium subscribers rose to 236 million, the second largest gain for the quarter ever.
Spark Foundry promotes a new vice president
Doha Skaf will now oversee the agency’s Montreal office.
La Presse launches self-service advertising platform for SMEs
The new platform allows advertisers to more easily roll out campaigns across the publication’s ecosystem.
Execution matters when it comes to Super Bowl ads
Ads during the Big Game work best as part of an integrated media plan, rather than as a standalone.
Spotted! Air Miles Carousel of Dreams
CGI brings Carousel of Dreams to life at the Queen Street Subway Station in Toronto.
Meta reports Q4 and full year revenue increase
The social media giant posted revenue of $40.11 billion in Q4, up 25% compared to the same period in 2022.
Arima expands its global presence
A new partnership with Idstats takes Arima’s data and media mix modelling solutions to India, Malaysia and Singapore.
A new Heinz campaign is with you while you wait
Smart contextual ad placements help drive home the lengths ketchup fans will go to for their favourite condiment.
Yelp launches AI-powered updates to boost brands’ reach
The company, which serves as a directory of local businesses, is revamping its platform for advertising to provide them with new information about the industry and their competitors.
Almost four in five Canadian adults access online audio content
A new MTM report shows that streaming audio listening is most likely in anglophone Canadian households with higher HH incomes.
Rogers shows gains across the board in Q4
The Canadian telecommunications giant saw service revenue grow 27%.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
