News
Walmart Connect names sales, ad execs to leadership team
Meaghan Brophy and Sarah Wool-Smith join Walmart’s retail media arm.
Road trip! Report reveals travel and spending habits of sports fans
Canadian sports fans are not only eager to travel to see a game, they spend thousands per year on sports trips.
Mortgage Professionals Canada shifts tactics to reach anxious new buyers
The industry association wants to help its audience to stop “doomscrolling” mortgage rates by using a new approach.
The Honest Talk founders launching new digital destination
Catherine Clark and Jennifer Stewart are launching an online space for their brand and offering complimentary advertising for women-led NGOs.
Rogers Sports & Media adds audio integration to RSM Ad Manager
The addition of radio, streaming audio and podcasts to the RSM Ad Manager expands access to premium digital content for advertisers.
Acast and Amazon Music announce Canadian podcast program
The program is designed to invest in Canadian independent podcasters and strengthen the platform’s breadth of content.
News Media Canada backs Google’s concerns over the Online News Act
The advocacy organization calls Google’s submission “clear, constructive, good faith articulation of legitimate concerns.”
SkipTheDishes introduces more wearable tech for messy hockey fans
The GameTime Tarp for messy multi-tasking eaters was developed to entice consumers to participate in the company’s new Order. Shoot. Win. contest.
Bell Media dives further into addressable with new audio offering
Addressable Audio is now available for iHeartRadio, building on the company’s September release of Addressable TV.
Google launches a new privacy-centric ad measurement tool
The new product, Google Ads Data Manager, is designed to make connecting first-party data to Google’s ad products much easier.
Dentsu’s 2024 Media Trends Report focused on AI, integrity
Sarah Thompson, president of Dentsu Media Canada, gives MiC a Canadian hot take on the agency’s annual global rundown of what to expect in the year ahead.
Corus, RBC and HGTV’s Bryan and Sarah Baeumler renew partnership
The brand integration deal includes talent vignettes, lower thirds, billboards, pre-roll and commercials over the next three years.
Ad-supported TV streaming rising rapidly: Roku research
The platform’s annual survey found that 75% of Canadian adult internet users who are TV streamers used at least one service in the last month.
Carat, OMD and UM top COMvergence ranking for Canada
Meanwhile, Dentsu topped the list of media networks, thanks in part to Carat’s win of the Telus Mobile business.
Toyota enters an ad blitz: AdEase Radio
Meanwhile, McDonald’s, Wendy’s and Subway continued on their own radio ad buying spree.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
