Out Of Home
Got nostalgia? Campaign targets Gen Z where they are
Initiative intends to insert the brand’s message in multiple environments without being ‘annoying.’
OLG drops a new clothing collection aimed at thrifters
The company’s line of recycled apparel includes a lottery bonus redeemable for a Lotto Max ticket.
In its new campaign, Money Mart wants to help customers help themselves
The media plan includes programmatic, search and display ads, social media, OOH and DOOH, and in-store signage.
Paralympics to light up 50 iconic landmarks for the Games
The activation is part of a broader campaign designed to generate excitement for the upcoming Paralympic Games.
Kelsey’s celebrates the road trip with high-impact OOH
The campaign is meant to connect the feeling of being on the open road with the dining experience.
Koodo made a house into an OOH ad, but not everyone is pleased
Héritage Montréal also rejected the brand activation that promotes its residential Internet service.
Nutella CGI activation lands in Yonge-Dundas Square
The hot-air balloon is part of an integrated campaign aimed at younger millennials.
Novus wants to show that not all telecom companies are bad
The company’s latest OOH campaign aims to highlight its service in a competitive industry.
Mitsubishi is the official vehicle of The Weather Network and MétéoMédia
The automaker is making available its Outlander SUV to both brands’ journalists.
PortsToronto’s digital buy goes beyond business travellers
The multiplatform campaign will include stories told by real passengers, partners and employees of Toronto’s downtown airport.
Kijiji launches virtual rental realtor, Kay Jiji
The multi-platform campaign features all the media tools a local real estate agent would use.
Moosehead campaign celebrates brave everyday Canadians
The campaign is targeting adults in Ontario, Nova Scotia, New Brunswick and Alberta.
Armstrong wants to highlight its cheese during BBQ season
The Saputo brand is rolling out a new campaign that includes a contest and a food truck in Ontario.
Boston Pizza to give away free pizza in Edmonton, despite finals loss
The initiative is part of a broader campaign that launched before the playoffs began.
Hershey rides Toronto streetcars to promote its Cookies ‘N’ Creme brand
The takeover is part of a broader strategy to reach Gen Z and Millennials.
