Out Of Home
Place Exchange adds Astral to its SSP inventory
The programmatic company is extending its reach into more high-traffic locations.
Nextdoor goes outdoors by partnering with Dive
The social app has struck a strategic partnership to extend hyper-local campaigns in out-of-home.
GroupM predicts Canadian ad revenue growth will be slightly lower than expected
The company’s mid-year forecast also expects retail media spending to exceed TV by 2028.
Vistar launches OOH-focused design studio
Vistar Studio is meant to provide programmatic clients with services tailored to getting the most out of the medium.
UB Media launches OOH network in student housing
The company’s CEO says the launch doubles its reach among 18- to 25-year-olds.
Silk turns its ads into a path for pollinators
The Danone brand is building on the success of its OOH bee hotels to bring more people into plant-based eating.
Cineplex’s recovery continues as revenue shoots up by 49% in Q1
Big boosts in box offices and advertising came alongside a record-setting quarter for its amusement business.
Ad spending in Canada is not taking as big of a hit as in the U.S.
The latest spending figures from SMI, however, show that more modest declines “shouldn’t be ignored.”
Spotted! Boston Pizza changes its name to troll the Bruins
A billboard supporting the Maple Leafs is one example of real-time executions in the restaurant’s “Fanalytics” campaign.
Pattison Outdoor becomes sole bus ad provider in GTA with MiWay deal
The company has added 500 buses serving 766,000 people in Mississauga to its portfolio.
Vistar makes three hires on Canadian team
Among the new hires are the company’s first data analyst dedicated to the Canadian market.
Spotted! CIBC opens an art exhibit at Pearson’s baggage claim
The bank is using the possibilities of travel to deliver on what has become a key brand value.
Futuresign and Sport Media Marketing form joint venture
The partnership will provide single-source access to more than 600 community sport facilities across North America.
London Drugs partners with Rec Media to get into arenas
The company feels the grassroots approach fits with its community-minded message.
Spotted! A QR code made entirely of reactions to art
The out-of-home ads not only let people buy tickets for The Artist Project, but allowed exhibitors to show off their own work.
