Out Of Home
Spotted! Nike’s ‘moving’ OOH campaign
Nike is inspiring Toronto women to get active as summer approaches with a new OOH campaign in the city.
What’s new in OOH: Astral adds two
Astral has signed deals with a transport service in Quebec and an airport in Halifax, and Carat is spooking Montreal residents with a Disney Installation.
Spotify creates soundtracks for the city
The music streaming site’s new Canadian campaign focuses on localized playlists for areas of Calgary, Montreal, Toronto and Vancouver.
Revenues up slightly at Bell Media for Q1
The BDU’s report also referenced a new policy supporting the journalistic independence of CTV News and its president Wendy Freeman (pictured).
Spotted! Disney’s haunted Montreal bus stop
The upcoming vacation season has Disney getting creative with Montreal OOH.
This week in OOH: Account moves in B.C., Montreal
New contracts for Lamar in B.C. and Astral in Montreal, and new software for Dynamic Outdoor.
Dynamic Outdoor joins COMB, bolsters tech side
The digital OOH company is gearing up for a year of growth, according to president Brandon Newman.
Astral OOH to pedal for BIXI
The deal includes the Montreal bike-sharing network’s 420 ad faces.
Air Miles puts beacons on Rexall runways
The loyalty co has rolled out beacon testing Ontario and Alberta Rexall locations, reporting over 90% open rates on offers to date.
City uses Thursday night scare tactics
Funnies are out and frights are in as City announces its new Thursday night lineup for this summer (Wayward Pines pictured).
Cieslok Media eyes western expansion
The OOH company has acquired the assets of Edmonton-based AdQ Media as it sets out to expand beyond the Toronto market.
Spotted! Game of Thrones pops up in Toronto
Bell Media continues its tradition of bringing Westeros to the fans with a pop-up shop on Queen Street West.
Rona paints the town
The company’s exclusive range of Sico Pure paints is being promoted across Canada on digital superboards, linking paint colours to holidays and events.
Revlon’s ‘love’-ly cinema play
Maxus brought the beauty co’s products to the movies with a Timeplay and vending machine activation.
Astral boosts OOH presence in Montreal transit hubs
The new Reseau AMT Digital Terminus network spans three transit stations serving Montreal.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
