Out Of Home
Indie 88 spreads the word
The Toronto-based station is moving past word of mouth and launching its first consumer-facing campaign to attract listeners.
Juice Mobile acquires Gauge Mobile
Neil Sweeney, president and CEO of Juice, tells MiC about the purchase of the proximity marketing company and why now is the right time to get into the space.
Showcase doubles down on Helix marketing
The four week national campaign uses everything from people in hazmat suits to videogame ads to promote the new sci-fi horror series.
Spotted! Scope dispensers freshen up restrooms
Procter & Gamble’s mouthwash brand aims to reach consumers when they need it most with this well-placed OOH campaign.
COMB announces OOH growth, new directors
M2 Universal’s Elaine Lindsay and Mondelez International’s Julie Chan have signed on as directors as the OOH organization starts its 2014 mandate.
Unexpected activations you may have missed
From brands using Tinder to dispensing wrapping paper, David Crammond of MEC Canada and Tammy Gardner of Touche! weigh in on some inventive activations that happened over the holidays.
Leveraging real Christmas joy: MiC’s Holiday Tour
Denneboom’s Leslie Krueger, UM’s Shelley Smit and Maxus Canada’s Ann Stewart on Christmas activations from WestJet, Sainsbury’s and the Portable North Pole.
MiC’s Most Clicked 2013: Molson brings Coors Banquet to Canada
The news that Molson Coors Canada was launching the beer north of the US was the fifth most-clicked story of the year.
Spotted! Ripley’s expands its Lagoon
The new aquarium has launched an OOH execution that turns Toronto’s Skywalk into an extension of the aquarium’s lagoon.
Spotted! St-Hubert products launch in Ontario
The Quebec-based restaurant introduces Ontarians to its branded grocery store products with a holiday gift.
Spotted! Jack Daniel’s builds a barrel tree
The Brown Forman brand is celebrating the holidays with a giant structure outside the offices of its AOR, The Hive, in Toronto.
Sens install 700 HD monitors at Canadian Tire Centre
The Cisco-powered system, which includes a 700 square-foot HD LED screen, offers sponsors flexible ad opportunities.
Spotted! Grey Goose flies off the board
The vodka brand tries OOH for the first time, setting silhouetted geese free across downtown Toronto for a campaign targeting millenials.
Spotted! The Great Martian War invades Toronto
An alien-inspired projection wall promoted the History channel’s original Canadian film and a companion app around Toronto last night.
Jean Coutu installs an e-store window
The virtual store lets transit users shop with their smartphones and promotes the pharmacy’s online boutique.
