Out Of Home
Desjardins teams up with the Toronto Argonauts
The sponsorship is part of a larger strategy for the financial institution to build up its presence in the GTA, following a few years of focusing on smaller communities.
Garnier shows off its moves
The beauty brand has partnered with Ubisoft for the first time ever to promote its Fructis line through in-game branded content in Just Dance 2014.
NABS turns industry top dogs into interns for charity
The organization is promoting its third annual Vintage Intern Auction, which gives industry members the chance to work with big wigs, with a new multi-platform campaign.
Stanfield’s gets exposed with the Comedy Network
The male-targeted brand and the specialty channel have teamed up to launch a nationwide talent search that asks Canadians to audition in their underwear.
ColdFX prepares for cold and flu season
The rebranding campaign has a significantly larger media buy than previous years, as the brand tries to rebuild following negative press last year on CBC’s Marketplace.
Responsible Gaming Council spots the problem
The organization has launched its first mass media campaign to support Problem Gambling Prevention Week, with print ads, radio spots and a microsite.
American Express proposes an alternative
The credit card co has launched its largest Canadian campaign in recent years, promoting its AeroPlanPlus cards as CIBC and TD divide their Aeroplan members.
CTV promises something amazing
The Bell Media conventional channel has launched its fall TV campaign, which focuses on series like Played and features NFC-enabled transit vehicle ads.
Spotted! Interac asks students to get creative
The brand is promoting its e-transfer product with magnetic boards across 10 campuses that encourage them to reveal reasons why they need money.
Koodo shows off a new side of El Tabador
In the phone company’s new campaign its mascot gets a makeover in TV spots, while in-cinema spots explore his back story.
Global promotes its star power
The Shaw Media channel has launched a multi-platform campaign around new shows like The Blacklist.
Mark’s expands its target in new campaign
The company is aiming to connect on an emotional level with a younger demographic through its latest campaign under the new tagline “Ready for This.”
Mucho Burrito heats it up
The QSR is celebrating the return of its Ghost Pepper Burrito promotion with a heavy radio buy and its first-ever in-game ad campaign.
Professional accountants hit the big leagues
The Chartered Professional Accountants of Canada are promoting the new CPA designation with a multi-platform campaign that likens accountants to pro athletes.
OMAC unveils 2014 board members
Jorg Cieslok, executive VP and GM of Titan, is the chair of the 2014 officers of the board for the organization.
