Out Of Home
Spotted! Audible’s AR billboards can be seen with the naked eye
Giant screens appear as windows, showing fantastical images mixed with everyday architecture.
Via Rail’s investment in Canadian media pays off
A signatory of the CMDC’s Canadian Media Manifesto, Via Rail is reporting healthy results from its “Nobody Knows” campaign.
Spotted! Jackpot Casino offers free Co-op cab rides
The brand has partnered with Co-op Cabs to customize five of its vehicles during summer.
Ombudsman urges Ontario gov’s OOH ads to be bilingual
A report by French Language Services Commissioner found the majority of messages in public spaces were in English only.
Got nostalgia? Campaign targets Gen Z where they are
Initiative intends to insert the brand’s message in multiple environments without being ‘annoying.’
OLG drops a new clothing collection aimed at thrifters
The company’s line of recycled apparel includes a lottery bonus redeemable for a Lotto Max ticket.
In its new campaign, Money Mart wants to help customers help themselves
The media plan includes programmatic, search and display ads, social media, OOH and DOOH, and in-store signage.
Paralympics to light up 50 iconic landmarks for the Games
The activation is part of a broader campaign designed to generate excitement for the upcoming Paralympic Games.
Kelsey’s celebrates the road trip with high-impact OOH
The campaign is meant to connect the feeling of being on the open road with the dining experience.
Koodo made a house into an OOH ad, but not everyone is pleased
Héritage Montréal also rejected the brand activation that promotes its residential Internet service.
Nutella CGI activation lands in Yonge-Dundas Square
The hot-air balloon is part of an integrated campaign aimed at younger millennials.
Novus wants to show that not all telecom companies are bad
The company’s latest OOH campaign aims to highlight its service in a competitive industry.
Mitsubishi is the official vehicle of The Weather Network and MétéoMédia
The automaker is making available its Outlander SUV to both brands’ journalists.
PortsToronto’s digital buy goes beyond business travellers
The multiplatform campaign will include stories told by real passengers, partners and employees of Toronto’s downtown airport.
Kijiji launches virtual rental realtor, Kay Jiji
The multi-platform campaign features all the media tools a local real estate agent would use.
