Out Of Home
WWF-Canada looks to retail apps to stimulate donations
The organization focused its media plan on digital tactics to reach 18- to 48-year-olds.
Chicken Farmers target gymgoers with weighty OOH
It’s also the first time the brand has turned to DOOH to reach Gen Z and young Millennials.
Budweiser campaigns to prevent buds bailing
The beer brand is partnering with the NHL to encourage people to make time for hockey, without excuses.
Joni is publishing a coffee table book about periods
The Canadian start up is calling for submissions of personal stories about that time of the month.
Spotted! CIBC launches drone show for Run for the Cure
This is the second year that the brand lights up the sky for its breast cancer fundraiser event.
Quebecor OOH completes Neo OOH aquisition deal
The deal means the Out-of-Home company can now offer more than 17,000 ad spaces across the country.
Meridian funnels ad spend toward DOOH
The campaign looks to educate Ontarians on the services credit unions offer.
Why Amex is making a bigger bet on social platforms
The brand’s latest campaign aims to attract small business owners.
EV charging network Jolt launches in Canada
The company installed its first free EV charging station, with plans to roll-out 5,000 across Canada.
Tapping into DJ culture, Knorr takes inspiration from Boiler Room
The brand has partnered with a DJ duo and a chef to launch an immersive experience.
Captivate partners with Adelaide to improve data offering
Brands and agencies will now have access to detailed information on media quality.
Cineplex Media joins COMMB
The companies have created a new measurement tool that uses AI to track people passing screens in stores and malls.
The Retail Council and IAB collaborate on growing digital retail media
The partnership aims to provide opportunities for retailers to build out their offerings, as well as for advertisers to explore what is available.
Munchies returns to Canada with nostalgia-driven activations
PepsiCo Foods is launching an immersive experience and statue in Toronto.
TD’s new OOH is only visible to those with colour blindness
The activation promotes a tool that makes the internet more accessible.
