Out Of Home
ETS and Quebecor Out-of-Home help bus shelters touch grass
The two-year program will study the effects of green roofs and their viability on a larger scale.
Bonterra unveils interactive mural to help clean the ocean
The brand is also creating an installation piece at the Canadian Science and Technology Museum.
Chatime targets nightime crowd with geofencing and social tactics
The bubble tea brand is looking to position itself as a social destination for Gen Z.
Cineplex optimistic about exhibition business despite rev decline
The company reported gains in digital, cinema and place-baced media for Q2.
Sol to provide a patio while you wait for a patio
The brand’s activation continues to tap into its ownable territory outdoors.
Parkinson Canada pairs with Elle to change perception of the disease
The “Swagger” campaign includes OOH, wild postings and a fashion spread featuring real life women.
KFC makes its closing times a lot more visible
The brand’s new campaign repurposes the Colonel’s iconic bolo tie to advertise its summer hours.
A&W launches campaign to raise awareness about multiple sclerosis
The QSR is raising funds to help develop programs that improve the lives of Canadians with the disease.
Mucho Burrito launches emotion-driven campaign with AI tool
“Love Mucho” represents the brand’s new positioning, focusing more on emotional resonance than the QSR’s offerings.
The value of the 2024 Olympic Games, according to media buyers
Execs are predicting higher audience levels, but mixed investment levels in a year of increased summer sporting events.
Spotted! Audible’s AR billboards can be seen with the naked eye
Giant screens appear as windows, showing fantastical images mixed with everyday architecture.
Via Rail’s investment in Canadian media pays off
A signatory of the CMDC’s Canadian Media Manifesto, Via Rail is reporting healthy results from its “Nobody Knows” campaign.
Spotted! Jackpot Casino offers free Co-op cab rides
The brand has partnered with Co-op Cabs to customize five of its vehicles during summer.
Ombudsman urges Ontario gov’s OOH ads to be bilingual
A report by French Language Services Commissioner found the majority of messages in public spaces were in English only.
Got nostalgia? Campaign targets Gen Z where they are
Initiative intends to insert the brand’s message in multiple environments without being ‘annoying.’
