Sun Life plans ahead
The financial services company is targeting a younger than usual audience and using 15-second TV spots for the first time in its new “Money for Life” campaign.
Future of Print: Spacing magazine to open physical retail store
The Toronto-based magazine is looking to alternative revenue streams, and will also be rolling out Urbanism Roadshows that take consumers on trips to nearby cities.
Style at Home gets fresh with Febreze
The partnership with the TC Media title includes the magazine’s first sponsored reverse cover and an online contest.
PC Financial shows its good side
The financial company is targeting female household leaders with a new multi-platform campaign and rebranding that focuses on the non-banking parts of life.
NABS turns industry top dogs into interns for charity
The organization is promoting its third annual Vintage Intern Auction, which gives industry members the chance to work with big wigs, with a new multi-platform campaign.
Best Buy launches a magazine
The tech company will launch a bi-monthly tech and lifestyle publication in partnership with Rogers Media, distributing 300,000 print versions across its network of stores.
Jones Media launches magazine for Beyond the Rack
The company will publish the first issue of the magazine for the online retailer this spring.
ColdFX prepares for cold and flu season
The rebranding campaign has a significantly larger media buy than previous years, as the brand tries to rebuild following negative press last year on CBC’s Marketplace.
Globe and Mail promotes three execs
Andrew Saunders (pictured) becomes the CRO, Sean Humphrey the VP of marketing and Greg Doufas has been appointed as the media co’s VP of data and audience intelligence.
Snowbirds du Quebec takes flight
The independent travel magazine targets high-income Quebecers above the age of 49, and will be mailed both in the province and in Florida where many spend their winters.
Rogers Media launches Next Issue Canada
Ken Whyte has been appointed president of the new Netflix-like magazine subscription service, which will launch on Oct. 15.
Responsible Gaming Council spots the problem
The organization has launched its first mass media campaign to support Problem Gambling Prevention Week, with print ads, radio spots and a microsite.
TC Media expands Coup de pouce brand
The company has launched Coup de pouce Mamans, a website targeting current and future mothers, with sponsorship from food co Olymel.
Global promotes its star power
The Shaw Media channel has launched a multi-platform campaign around new shows like The Blacklist.
Mark’s expands its target in new campaign
The company is aiming to connect on an emotional level with a younger demographic through its latest campaign under the new tagline “Ready for This.”
