Manulife Financial targets boomers
The company has launched a new campaign focused on retirement, with the goal of letting people know it does more than just life insurance.
Ottawa Animation Festival revives its inner child
The festival, which runs from Sept. 18 to 22, is leveraging OOH and print ads in Ottawa to attract more local visitors.
Canadian Living announces refresh
The TC Media brand is introducing changes, including additional sponsored content opportunities and varied editorial content, beginning with its September issue.
Strategic Milk Alliance channels childhood memories
The dairy producers’ organization is leveraging TV spots and a social media contest to reconnect adults to the behaviour of drinking milk.
Yellow Pages Group meets Toronto’s neighbourhoods
The brand is promoting its app exclusively in the GTA with a campaign that relies primarily on location-based mobile advertising.
Astral kicks off a gruesome campaign
The media company is promoting the Series+ mystery show Crimes Majeures with radio spots that feature grisly murders.
Kraft Dinner makes guilt feel good
The Kraft Foods Canada brand has launched its first major Quebec campaign in 12 years, using OOH ads and transit shelter vending machines.
Spotted! Dawn dishes out goodness
The P&G dish soap brand hosted a pop-up poutinerie, handing out free food to drive sampling of its product.
Tourisme Montreal captures the moment
The tourism board is targeting groups, including families and the LGBT community, with five niche campaigns and a website with user-generated content.
Guinness marks a new launch
The Diageo brand is bringing Guinness Black Lager to Canada.
Chatelaine celebrates 85 years
The Rogers Media magazine’s publisher tells MiC about plans to mark the milestone, including a radio presence coming soon.
Dr. Pepper launches quirky Quebec campaign
The soft drink has kicked off its first campaign targeted directly at the French market, featuring a dancing doctor.
Plan Canada spells out its cause
The organization is supporting its “Because I am a Girl” initiative with TV spots and its first-ever buy on GO Transit.
Torstar down in first quarter
The company saw a drop of $9 million in its media group because of ongoing print ad revenue declines.
Newspaper losses halve Quebecor Q1 profit
The news media advertising losses were offset by gains in the Quebec media giant’s mobile telephony business.
