Magazines dip in first half of 2012
The ABC report has Reader’s Digest as the magazine with the largest overall circulation, with Maclean’s tops in total digital replicas.
Shoppers Drug Mart celebrates 50 with a bang
The pharma-retailer will kick off its biggest campaign ever with an extensive media buy and special in-store promotions.
Spotted! Royal Roads lends a pen
The University launched its rebrand with an interactive wall in Vancouver, which exposed its new tagline as passersby took the pens.
Bosley’s Pet Food Plus rebrands as it expands
The BC-based specialty pet retailer has a new look, showing it off with a TV, radio and print campaign to help stimulate its growth.
TC Media partners with Glacier Media
The deal bolsters TC Media’s presence in Western Canada.
Chatelaine adds a platform
The magazine is joining fellow Rogers Media brand CityLine for regular customized TV segments on the show.
Air Canada travels with a muse for the Olympics
The airline has chosen the 2012 London Games to introduce consumers to its new spokesman as well as a more personal side of the brand.
Future Shop goes back to school
The company has launched a food truck-themed Facebook app, and rejigged its TV buy to reach fragmented summer viewers.
Pfaff Porsche gets personal
Lowe Roche CEO Monica Ruffo tells MiC about the results from its ultra-personal direct mail campaign.
Tweeting the blues with Tourism Burnaby
To spark interest in the Burnaby Blues and Roots Festival, the tourism co has launched an initiative that turns tweets into live-streamed songs.
The Kit restructures
The Torstar beauty and fashion mag has hired an editor in chief to refocus its weekly print edition.
Simon Jennings no longer with Postmedia
The decision for Jennings to leave his post of chief revenue and digital officer after six months was mutual, according to a company representative.
Torstar ceases printing of The Onion
The last issue of the Toronto edition of the parody news pub will hit the streets July 26.
Bell’s multi-screen Olympic campaign
The company is highlighting multiple viewing options and its on-demand offerings in a campaign that includes a big push on social media.
Royal Canadian Mint tells a war story
The Crown corporation engages in storytelling around the War of 1812 in the hopes of reaching a younger Canadian audience.
