Next Media Stars: Devyn Perry makes TD front page news on Family Day
The Starcom strategy supervisor worked with the Toronto Star to put together a customized ad campaign linked to editorial.
Canadians invited to discover America
Brand USA has rolled out its first global marketing campaign that forgoes scenes of famous landscapes and highlights the unfamiliar instead.
Next Media Stars: Laura Ritchie brings Evian to life in Toronto and Montreal
The MPG planner helped boost consumer awareness levels with “Live Young,” which just wrapped its second phase.
Purina and Chatelaine get catty with consumers
Cat enthusiasts can create a personalized cover of the Rogers-owned lifestyle magazine with a competition launched in partnership with the pet food brand.
Newspaper circ down: ABC
Both the National Post and Globe and Mail posted losses for the last six month period, according to the report.
Rogers Publishing acquires Canadian Health & Lifestyle magazine
The company purchased the health title from independent publisher Joe Viecili.
Next Media Stars: Bailey Wilson recruits parents to share the joy with Johnson’s
UM’s manager of broadcast investments used social media to connect with families, generating content that will be integrated into a cross-platform campaign.
Canadian Tire ups its game
The company has partnered with the Ontario Federation of Anglers and Hunters to launch a campaign coinciding with the opening of specialty stores across Canada.
Rouge FM goes pink for a cause
The Astral radio station has rebranded as Rose FM for this weekend only and is holding a bra fundraiser for the Quebec Breast Cancer Foundation.
BC Ministry rocks a tour for youth
The British Columbia Ministry of Jobs, Tourism & Innovations has launched a province-wide tour that hopes to inject some fun into selecting a future career.
Dove highlights retouching
The beauty brand is launching a one-day campaign aimed at sparking a conversation around digital alterations in advertising.
TC Media signs production deal with V
The media co’s new TV production unit will be producing news for the network beginning this fall.
ING’s explosive branding
A brand revamp by new AOR John St. positions the financial institution as a modern alternative to the big five banks.
Postmedia introduces Launch Pad
The new advertising program allows clients, like Hyundai, to execute a takeover of the media co’s assets for one day.
ABC Life Literacy puts media spots on sale
The non-profit’s annual Media Sale includes discounted ad space from the Globe and Mail, Pattison Outdoor and Bell Media.
