Programmatic
GroupM projects 5.7% growth in Canada’s 2024 ad revenue
The annual “This Year, Next Year” report from GroupM predicts that 2024 in Canada will be even better with ad revenue growing to 5.7%
MediaTonik adds Hardbacon to its roster
The personal finance and budgeting digital publication joins the Montreal-based ad network.
New MFA tech designed to tackle persistent industry problem
Pixalate launches a new product to help advertisers avoid Made for Advertising sites, which experts say are still drawing a chunk of online ad spend.
Hivestack ‘curates’ a new experience for buyers
The adtech company is rolling out an updated platform that offers customizable inventory sourcing and curated deal management for buyers.
Knorr offers Asian-Canadians a ‘taste of home’ through new campaign
A new multichannel campaign from the Unilever brand focuses on Filipino, Vietnamese, and Chinese food culture to reach its target audience in Canada and the U.S.
MiQ acquires French media martech company Grasp
Grasp’s Saas suite complements MIQ capabilities by cutting out human errors and providing quality assurance, governance and data integrity.
Horizon Media Canada launches its Blu platform
The audience framework and data platform unlocks opportunities for personalization, targeting and media optimization.
Reticle’s AI tool geared toward Halloween and holiday campaigns
The company says its tool can help advertisers identify and understand consumer emotions leading up to the busy shopping seasons.
MiQ partners with Bell Media to act as activation arm for its DSP
The media company’s TV data and inventory will be integrated with the programmatic platform for cross-platform plans.
ICYMI: Stingray expands retail network to U.S.
Plus, CBC to once again air Hot Docs selections and The New York Times plans to buy The Athletic.
ANA picks partners to increase programmatic transparency
PwC, Kroll and TAG’s TrustNet will assist on a new project to eliminate fraudulent and wasteful spending.
Advertisers are focusing on optimizing programmatic quality over cost
A report from IAS and Ipsos shows quality path optimization is going to be a major priority over the next year.
Social investment to continue its uptick
The latest Digital Pulse study also goes deep on which platforms seem to be seeing the most impact from in-housing.
Bell’s DSP goes live
In addition to giving advertisers access to premium inventory, the platform is also the first time the company is making first-party audience data directly accessible to advertisers.
Comscore brings predictive audiences to Canada
The contextual approach is another tool advertisers can test while they can still be compared to cookies.
