Programmatic
Samsung Canada shares results of its new measurement tool
The brand says it’s able to better connect online and offline sales to media, thanks to a new tool developed in partnership with The Trade Desk.
SJC partners with Optable for data collaboration
The technology supports the use of first-party cookies as well as activation through Google’s Privacy Sandbox.
Lotame launches new data collaboration solutions
The Spherical end-to-end data platform simplifies how marketers and media owners safely share first-party data within their organization and across partners.
TVA launches VOD digital advertising on Helix
The new digital VOD inventory is available via direct sales and programmatic options, such as private auctions, preferred deals and programmatic guaranteed.
The Trade Desk beats Q4 expectations, continues winning streak
The technology platform announced that it’s also rolling out Kokai, which allows advertisers to leverage AI in their media buying process.
DoubleVerify adds tiered brand suitability to MFA solution
The AI-powered solution allows more nuanced content monitoring to help advertisers optimize their digital investments.
A new Heinz campaign is with you while you wait
Smart contextual ad placements help drive home the lengths ketchup fans will go to for their favourite condiment.
The Verdict: How Holt Renfew used OOH to ‘sign’ up new customers
The retailer’s highly strategic pDOOH campaign designed to capture ex-Nordstrom shoppers looking for a new retail destination.
Contxtful studies ‘receptivity’ to online ads
Canadian ad tech company Contxtful examines the concept of “receptivity” in a new global report designed to illuminate the benefits of its new tech.
GroupM projects 5.7% growth in Canada’s 2024 ad revenue
The annual “This Year, Next Year” report from GroupM predicts that 2024 in Canada will be even better with ad revenue growing to 5.7%
MediaTonik adds Hardbacon to its roster
The personal finance and budgeting digital publication joins the Montreal-based ad network.
New MFA tech designed to tackle persistent industry problem
Pixalate launches a new product to help advertisers avoid Made for Advertising sites, which experts say are still drawing a chunk of online ad spend.
Hivestack ‘curates’ a new experience for buyers
The adtech company is rolling out an updated platform that offers customizable inventory sourcing and curated deal management for buyers.
Knorr offers Asian-Canadians a ‘taste of home’ through new campaign
A new multichannel campaign from the Unilever brand focuses on Filipino, Vietnamese, and Chinese food culture to reach its target audience in Canada and the U.S.
MiQ acquires French media martech company Grasp
Grasp’s Saas suite complements MIQ capabilities by cutting out human errors and providing quality assurance, governance and data integrity.
