Radio
Ford Lincoln buys top spot: Media Monitors
The car co bought the most airtime in Toronto for the week of March 17 to 23, according to the latest report.
Sportsnet unveils cross-platform Blue Jays coverage
The Rogers sports brand will be covering the team on TV, radio, online and in print, as Boston Pizza expands its sponsorship.
Ford Lincoln buys the most radio: Media Monitors
The car co is tops in Toronto and Montreal for the week of March 10 to 16.
CRTC approves Newcap radio acquisitions
The acquisition of the five stations from Bell Media marks the radio broadcaster’s entry in the Toronto and Vancouver markets.
102.1 The Edge unveils new roster
Dominik Diamond toplines the new morning show to replace former host Dean Blundell on the Corus-owned Toronto station.
Maclean’s launches radio show
Maclean’s on the Hill will feature political commentary and analysis from Maclean’s journalists on Rogers stations across the country.
Ford Lincoln takes the week: Media Monitors
The car co had the most advertising airtime in Toronto for the week of March 3 to 9.
Tools of the trade: Jelli gets programmatic on the radio
The company has launched SpotPlan, bringing programmatic buying to broadcast radio in the US, with plans to eventually expand into Canada.
Bell Media Mix plans biggest-ever Applebee’s Canada campaign
The restaurant chain is using voice-overs from local managers for radio spots, coupled with digital and TV ads in communities with an Applebee’s within 30 km.
Rogers goes outside for radio push
A promotional campaign for ten stations across the country is using media outside Rogers’ network of properties, a first for many stations.
Ford Lincoln buys the top: Media Monitors
The car co bought the most radio airtime in Toronto for the week of Feb. 24 to March 2.
BBM Overview: New PPM ratings
Bray & Partners president David Bray breaks down which radio stations are on top in Toronto, Vancouver, Edmonton, Montreal and Calgary.
Corus goes country with radio rebrand
The media co is aiming for bigger ratings by switching its Southwestern Ontario More FM to Country 104.
Halifax’s Lite 92.9 reformats as Jack FM
Rogers aims to grow listenership by getting away from a crowded adult contemporary market and reaching an underserved audience.
Rogers Wireless buys the top: Media Monitors
The phone company purchased the most airtime in Toronto for the week of Feb. 17 to 23.
