Radio
The YMCA promotes its potential
Launching its first national marketing campaign, the charity is focusing on children and families to spread awareness about what the organization does.
Bell Media sells five radio stations to Newcap
The $112 million deal comes as the media group has to divest properties to comply with the CRTC’s common ownership policy.
Maison Birks makes a grand gesture
The jeweller has launched a contest with The Mix of Bell Media that allows Canadians to submit their proposals online for a chance to pop the question on the radio.
ING introduces an unbelievable service
The bank is launching its Cheque-in service with a multiplatform campaign that features a cast of mythical creatures.
Ford Lincoln Mercury buys the top: Media Monitors
The car co had the most ad time in Toronto, while CTV bought big in Montreal, for the week of August 12 to 18.
Sasktel shows off its Rider pride
The communications company is encouraging fans of the CFL’s Saskatchewan Roughriders to show their love for the team in a new multi-platform campaign.
Spotted! Quebec City Magic Festival defies gravity
The festival is giving people the power of levitation with an illusion activation that includes a bus shelter takeover.
Nissan rolls out a pop-up dealership
The carmaker is bringing its “My Nissan My Choice Sales Event” to Ontario this weekend, allowing visitors to test-drive Nissan vehicles and win prizes.
CBC/Radio-Canada partners with Canadian Broadcast Sales
Details of the partnership from the CBC, and news that Jennifer Smith has been promoted to national sales director for CBC Radio 2.
Ryerson targets commuters
The university’s G. Raymond Chang School of Continuing Education has launched a campaign targeting potential new students on the go.
Ford Lincoln Mercury buys top spot: Media Monitors
The car company bought the most radio airtime in Toronto and Montreal for the week of Aug. 5 to 11.
Holiday Inn Express gets smart
The hotel chain has revived its “Stay Smart” campaign with a microsite that pits Canadian inventions against each other and a partnership with Just for Laughs.
Scotiabank AIDS Walk for Life keeps it simple
The organization is launching a multi-platform PSA campaign that drives home how easy it is to support the cause.
The Beer Store buys big: Media Monitors
The retailer bought the most airtime in Toronto for the week of July 29 to Aug. 4.
Honda Dealer Association buys the most: Media Monitors
The car co is tops in Toronto, while Bell TV buys big in Montreal, according to the report for July 22 to 28.
