Radio
Mucho Burrito does a taco tango
The brand has launched a radio and mobile campaign to promote its limited-time offering of three new tacos.
Sportsnet reveals Blue Jays details
The Rogers Media brand has added sponsorable in-game elements, including super slo-mo and behind-the-plate cameras as well as a pitch tracker.
Ford Dealership Association buys big: Media Monitors
The car co bought the most airtime in Toronto for the week of March 11 to 17.
Government of Quebec questions openness
The provincial government has launched a new multi-platform campaign that challenges people’s perceptions about homophobia.
Pizza Pizza buys big: Media Monitors
The QSR chain bought the most radio time in Toronto for the week of March 4 to 10.
Halifax Metro Transit rolls out a new campaign
The “Do it on the Bus” initiative is using transit ads and a microsite to promote its service improvements and the lifestyle benefits of using public transit.
Toronto Blue Jays kick off season opener campaign
The “#Lovethisteam” campaign relies heavily on OOH that ties to social media, and focuses on the team’s relationship with the fans.
The Source revamps
The electronics co has launched a new multi-platform campaign addressing misconceptions about the brand.
Bite TV gets brand overhaul
The Blue Ant Media property is repositioning itself to better reflect its male 18-to-49 demo, and is kicking off its rebrand with sponsor Kijiji.
GroupM launches consulting division
The division, which aims to improve marketing effectiveness and business results, will be led by former OMD chief strategy officer Ernie Simon.
Bell Bundle takes the top spot: Media Monitors
The telco had the most airtime in Toronto and Montreal for the week of Feb. 25 to March 3.
BBM Overview: New PPM ratings
Bray & Partners president David Bray breaks down which radio stations are on top in Toronto, Montreal, Calgary, Edmonton and Vancouver.
Bell, Astral peg tangible benefits package at $174.7 M
The new application to the CRTC focuses heavily on increasing consumer choice, according to BCE president and CEO George Cope.
Crown Royal marks a maple launch
The Diageo brand has launched a new flavoured whisky aimed at a younger demographic.
The Vancouver Aquarium shares shark facts
The aquarium is promoting its winter exhibit with little known facts about sharks and rays.
