Social
YouTube creates tool to align brands with Gen Z music tastes
Advertisers can buy around a lineup of videos featuring songs that are on-trend among the in-demand demographic.
Bell Media the latest company to pull ads from Meta
The likes of CTV, TSN and Crave will pause ads on Facebook and Instagram as the fallout from plans to block news continues.
Torstar, Postmedia and Unifor pull ads from Meta
More companies and organizations have joined the list of advertisers responding to plans to block news content in Canada.
Meta launches Twitter competitor Threads
Connecting the app to Instagram has helped it rapidly build a use base, in addition to providing data-sharing opportunities for brands.
Government of Canada, Quebecor pull ads from Meta in response to news blocking plans
The government’s $11.4 million in spending, as well as ads for Videotron, Freedom Mobile and TVA, are off of Facebook and Instagram.
TikTok creates a tool to facilitate work between brands and creators
By issuing “challenges” directly on the app, advertisers can quickly find authentic content for performance campaigns.
Nextdoor goes outdoors by partnering with Dive
The social app has struck a strategic partnership to extend hyper-local campaigns in out-of-home.
EU seeks to break up Google’s adtech business
Regulators have found that divestment is currently the only remedy that would address its competition concerns.
Pinterest debuts ad formats for new products and travel brands
The new units are focused on driving awareness and travel conversion.
Lindt Canada comes to TikTok to launch a new purpose-led brand
To promote a chocolate bar that facilitates food donations, the brand is working with creators to show how they do good in the lives.
Bad press is hurting Canadian trust in TikTok
However, Horizon Media Canada’s research also found that opinions varied between age groups.
Meta begins to test blocking news in Canada
A small percentage of Facebook and Instagram users will not be able to share content and the company trials its response to the Online News Act.
Amex puts TikTok’s new interactive ad format to work
A “choose your own adventure” style campaign aims to showcase different benefits members get through their travels.
Meta provides a first look at its generative AI tools
The company has also debuted a suite of new features for its Advantage portfolio of optimization tools.
Meta has an internal team prepared to block news if Bill C-18 passes
Company executives spent their time in front of a government committee debating the bill’s language about platforms sharing news links, rather than their larger ad business.
