Social
Media Moves: Google delays cookies phase-out, TikTok ban officially underway
A cookie-less future delayed, while TikTok’s ban edges closer.
Snapchat drives brand exposure among newcomers
A Kantar study found that newcomers use the app not only before they migrate, but also after they move.
Basketball Canada suits up with Indochino
To celebrate, the suit retailer will be launching a limited-edition “Made For You, By Us” custom-lining campaign.
National Bank wants to counter stereotypical financial advice for women
The brand partnered with several women’s magazines to promote investing and female financial freedom.
Reddit launches new ad format inspired by megathreads
Free-form ads enable brands to build ads in any length and become part of Reddit conversations.
MLSE and TikTok air live sports content in partnership with Frito Lay
The branded content series will feature Toronto Maple Leafs and Toronto Raptors in TikTok’s new Creator Zone.
Meta reports Q4 and full year revenue increase
The social media giant posted revenue of $40.11 billion in Q4, up 25% compared to the same period in 2022.
Vividata releases its Study of the Canadian Consumer Winter 2024
Two new Ontario markets have been added to Vividata’s annual cross-media, product, brand and attitudinal study.
BeReal to allow brand posts for the first time
The app is being updated to allow brands to create an official account and publish content, just like the rest of the platform’s users.
Behind the Buy: GoodLife targets high-traffic locations from airports to dog parks
The multi-media campaign targets consumers throughout the day.
TikTok users more likely to watch ads if they have the option to skip
In collaboration with MAGNA, the social platform released a report exploring what types of ads catch users’ attention on the app.
Language and culture are important to francophone TikTokers
Although 59% consume TikTok content in English, French content is preferred by 87% of francophones.
IKEA’s first-ever live stream on Twitch a success
The retailer and agency Carat ran a live-stream in which gaming influencer Bawkbasoup toured an IKEA store at night.
Meta rolls out new protections for teens on social
Young Facebook and Instagram users will no longer be able to see content related to self-harm, suicide and eating disorders, even if their friends share it.
Peloton taps TikTok to create social content for the first time
The TikTok app now features a fitness hub with Peloton-produced short videos, including classes with the company’s instructors.
