Sponsorship
Metro partners with MasterChef Québec
The grocery brand is integrated into the cooking challenge and has collaborated with other program partners for an omni-channel campaign.
Celsius expands its MLS sponsorship into Canada
The new energy drink on the block inked a US-only deal last season.
Meta expands Instagram creator marketplace
The social network is also testing new custom AI to help advertisers match with the perfect creators.
Air Transat becomes a sponsor of CF Montréal
Both companies plan to launch several on-field activations at the club’s first game, which is on April 13.
IPG Mediabrands hosts The Verdict’s final competition
The agency partnered with IMDOINGIT again to host a marketing case competition for Black youth, in collaboration with FCB Canada, Gore Mutual, and EllisDon.
Pattison opens Elevating Voices national grant program
The company is giving out $1 million in media space to DEI-focused non-profits across the country.
King’s Hawaiian inks deal with the Toronto Maple Leafs
The American bakery will be the team’s official bread sponsor.
PEI signs on as official travel destination partner of the NHL
The multiyear agreement grants the tourism board marketing opportunities through the League’s broadcast, digital and social media channels.
NHL and partners take over Toronto for All-Star Weekend
The 2024 Hyundai NHL Fan Fair and 2024 NHL All-Star Weekend is bringing dozens of branded events and activations to the city.
Keurig to be the official coffeemaker of the NFL in Canada
The exclusive deal will extend to 2027 and includes retail marketing and advertising, as well as content and contests.
The Major League Soccer signs a new sponsor
Chevrolet will collaborate with the MLS to host events at the league’s training facilities, and will run digital ads in the stadium.
Pizza Pizza partnering with the PWHL
The pizzeria continues its long history of sponsoring professional hockey.
Skilled Trades College of Canada promotes construction industry via the UFC
The STC is now a sponsor of the UFC and will host viewing parties, as well as in-venue booths, to get viewers interested in the trades.
The CHL secures Montana’s BBQ & Bar as a sponsor
In partnership with Genuine Retail Media, the restaurant chain will place ads in arenas and run TV spots around the games.
Tylenol is the latest brand to sign with NHL in Canada
The new deal makes Tylenol the official pain, cold and flu symptom pain relief partner of the NHL in Canada.
