Sponsorship
Scotiabank ends its sponsorship of Toronto’s Contact Festival
For more than a decade, the bank has supported the festival, which presents important exhibitions of works by local and international artists.
Nissan and RW&CO. among the new sponsors of Juno Awards
TD Bank Group, SiriusXM Canada and TikTok return as sponsors of the awards, which will be held next March.
Molson becomes a PWHL sponsor and launches See My Name campaign
The beer brand is looking to increase awareness of the league by sponsoring the space above PWHL jersey numbers, usually covered by the players’ hair.
Canada’s got Talent is offering the biggest cash prize in Canadian television history
The homegrown version of the competition show begins its first million dollar season on March 19.
Mattel Canada becomes a sponsor of the PWHL
As part of the partnership, a series of kid-friendly videos will be aired on broadcasters and social media platforms.
Think Turkey and Pickleball Canada ink partnership
Turkey farmers hope to reach the nearly 1.4 million Canadians who are picking up the paddle sport.
Fashion Art Toronto lands Kronenbourg 1664 as sponsor
The fashion week, which this year will be held from May 2 to 5, attracts more than 8,000 people per season.
Corus secures 11 sponsors for Big Brother Canada
Samsung, Tonybet, Sunwing, Infiniti Canada, Social Lite and Endy join returning brand partners.
Metro partners with MasterChef Québec
The grocery brand is integrated into the cooking challenge and has collaborated with other program partners for an omni-channel campaign.
Celsius expands its MLS sponsorship into Canada
The new energy drink on the block inked a US-only deal last season.
Meta expands Instagram creator marketplace
The social network is also testing new custom AI to help advertisers match with the perfect creators.
Air Transat becomes a sponsor of CF Montréal
Both companies plan to launch several on-field activations at the club’s first game, which is on April 13.
IPG Mediabrands hosts The Verdict’s final competition
The agency partnered with IMDOINGIT again to host a marketing case competition for Black youth, in collaboration with FCB Canada, Gore Mutual, and EllisDon.
Pattison opens Elevating Voices national grant program
The company is giving out $1 million in media space to DEI-focused non-profits across the country.
King’s Hawaiian inks deal with the Toronto Maple Leafs
The American bakery will be the team’s official bread sponsor.
